pr digital agency bangkok thailand

The Internet’s enhancement of PR accountability

Earning and keeping trust has always been essential to good public relations. The age and growth of the Internet reinforces this, with information increasingly accessible and verifiable. The relations you cultivate are essential for and conducive to delivering what matters most: evidenced, valued results.

 

Dedicated, relentless pitching will help create the right relations with clients, the media and influencers. That’s just the beginning – the bottom line is still the bottom line. No matter how many media reps you can contact in an instant, the real number that matters is those reporters, bloggers and influencers who actually help amplify clients’ key messages, and those clients who sign up for services.

 

Publication alone isn’t good enough, if it ever was. Metrics such as social shares, time spent on websites and numbers of time pages are viewed are being normalized to help create a clearer picture of true value. A whole new world of verification has been created, building exponentially on what just a few ago would just have been simple tallies of circulation or viewership in raw numbers. The leading PR firms are making sure to proactively provide full details on exactly what kind of buzz they are generating.

 

Content needs to be on target, the right length for attention spans, detailed, compelling and tracked, before the results are relayed to stakeholders. ROI is increasingly digitized, traceable and verifiable, as worth becomes corroborated in a range of sophisticated online mechanisms. Accountability has come of age.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Fizzling Fyre and the quest for clarity in PR

Who will influence the influencers? Traditional gatekeepers in media and PR have ceded much of their agenda-setting duties to new-generation digital bloggers and marketers who while oft ingeniously informative also show us that large-scale misinformation happens, and to those you might think wouldn’t easily be deceived, even in the Information Age.

 

One wonders how so much more could have possibly gone wrong at the debacle that was to be the Fyre Festival. What sounded like a hip party for the e-savvy, partying with supermodels and a chance to shore up the faith of followers, turned into a PR nightmare on every level. What was promoted as a live version of Instagram with chance to photograph and video top supermodels at on an intimate Caribbean beach for elite bloggers had the rug pulled from underneath it and ended up being canceled early.

 

Exclusive tickets priced in the thousands were snapped up by social media influencers. But what looked like to be the party of the century was based on hype and perhaps deception. Private jets were basic planes, posh resorts were actually tents and the food was hardly gourmet. The event’s planner in chief, Billy McFarland, was arrested on charges of defrauding. The bottom line is that with so much potential for revenue, influencers themselves will continue to be attempted to be influenced by all kinds of forces. Buyers, readers and viewers beware: even those who are most influential can be conned.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

When tech giants make adjustments

In an info-loaded age when the nature of content changes, what was once paid for is now free, and products once simply just advertised are now described in detail in articles and advertorials to buyers who demand to be fully informed before making a decision, the ability to be flexible and have good customer relations is more needed than ever. Especially, it seems, among tech giants who may think at times that they have all the solutions.

 

When Snapchat announced that it is considering allowing for its famously disappearing photos stick around, many ardent fans of the online platform for shots with a short shelf-life were aghast, saying that this went against the whole point of the social media site. But it may end up being more of a tactical adjustment, and offer an alternative to its big cousin Facebook, which has been losing subscribers over much more significant issues related to privacy concerns.

 

Indeed, more of a concern is the planned merger of the communications services of WhatsApp, Facebook Messenger and Instagram, particularly considering Facebook’s mixed legacy with handling issues related to privacy and user preferences. While market forces eventually sort things out, more initial consultation with users will pay off in the long-run. The notorious difficulty in deleting a Facebook account and the social media’s giant once insisting on using @facebook.com for e-mail addresses, before such insistence backfired, goes to show that allowing for customer preferences and maintain a flexible approach remain essential, no matter who you are.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

The Art of Dining Hospitality Public Relations

Good PR and top-tier dining hospitality share many core characteristics, like impeccable tact, a vision of possibilities that others cannot see, stimulating the senses by creating something with truly good taste at optimal price levels, while consistently providing clientele something delightful enough to keep coming back for more.

 

Vivaldi is the only PR agency in Thailand to have been retained by both Asia’s 50 Best Top Restaurants, the Michelin Guide, plus, the Wongnai User’s Choice Awards heralding the highest-quality dining experiences you can find.

 

In the highly competitive environment for dining and hospitality, it is essential to effectively communicate to audiences exactly what our clients offer, and why the experience of taking the effort to go eat in their restaurants will be very much rewarded.

 

Vivaldi was one of the first PR agencies in Thailand to forge and creatively develop ever closer relations with bloggers both international and local, tapping the digital world’s ever-growing ranks of highly credible influencers while maintaining strong contacts with traditional media. The firm’s outreach, from classic launch events and highly coveted private pop up dinners to spreading key messages online through social media, bloggers and vloggers, taps the multifaceted world of influencers needed for effective PR in today’s world.

 

Among the top-end venues in Bangkok the firm has partnered with are Charcoal Tandoor Grill & Mixology, J’Aime by Jean-Michel Lorain, Haoma and Above Eleven.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Authenticity and integrity in PR

In an age in which many people stay informed at least partly from Facebook posts, the nature of terms like “news”, “advertising” and “content” blur together. The ads and news articles placed on the newsfeeds of users of Facebook – which with over 2.2 billion active users is by default a news provider – are based on the algorithms that have analysed their behavior of people on the premium social media site.

 

Advertorials blur the lines of advertising and news, and may morph into fake news when ethics go unchecked. Integrity counts more than ever. By staying authentic and on-message, a company can quietly build an impenetrable reputation for reliability. Just remember that in the digital era, as ever, reputations can take years to build and just an instant to unravel. While authenticity can be maintained by sticking to simple truths, like not editing photographs to create false impressions, and not taking down unflattering posts from customers, integrity goes deeper and is reflected in what a company values when working to achieve its core mission.

 

The Public Relations Society of America Ethics lists values such as honesty, loyalty and fairness as integral to the health of the profession of PR as a whole. What’s more, staying committed to these values make good business decisions that lead to a better reputation and earning potential for the long-term. Shortcuts in integrity and moneymaking don’t pay off, and risk confusing audiences. Stay true to what you do best, and your customers are more likely to stick around.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Bad PR gone good – what to do when crisis calls

In 2018, the actions of three different institutions made clear the differences between responses appropriate and less so when your reputation is under siege.

 

When two dogs on two separate United Airlines flights died, the company accepted responsibility, but was less proactive in defending its reputation online. The words spoken against the airline on social media were insufficiently countered in this key court of public opinion. Although the right action was taken, damage was still done.

 

Even more chaotically managed were the responses from by President Trump’s team when the Oval Office was hit on a near daily basis by news reports critical of off-colour tweets and statements supposedly untrue that were issued from the White House, creating a slow-burning crisis. The presidency would have more robustly defended by having key staffers on-message in the first place, and more contrite less arrogant when allegations emerge.

 

A much smoother, crisis-fighting PR move was exemplified by Howard Schutz, chairman of Starbucks, when two black men sitting in a branch of the coffee shop waiting for a friend were arrested at the instigation of staffers. The forward-thinking businessman said, “We’re better than this,” and closed over 8,000 Starbucks stores for a day, incurring significant economic losses, so some 175,000 employees could attend racial sensitivity workshops.

 

Reputation and integrity trump financial interests – especially during crisis management. Profits may suffer temporarily, but your integrity is priceless and should never be put in jeopardy.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Content marketing: a tale as old as time

Content is king,” Bill Gates opined in 1996 about how the upcoming impact of the Internet. Indeed, content always has been and always will be.

 

Content marketing” is based in what storytellers have always done: exchanging information in an effective way so that your key message is remembered, and engaging enough to create a lasting impression. In the Information Age, a stunning range of ideas can be shared in increasingly varied, speedier ways with a growing range of people, for all kinds of purposes. But the core idea of content being the basis for communicating remains the same.

 

As the information online becomes more voluminous, better organised and labeled, SEO becomes ever more vital. Content listed atop Google search results becomes more valuable. This is the place to be noticed. As SEO itself becomes more optimized, moving away from key words alone to rank website for relevance, a richer range of factors is considered when ranking websites – including content.

 

One key example of how this effects digital marketers is how research shows that people looking to buy products and services want more articles, and fewer advertisements, in order to help them make informed decisions. If you get the content right, they will come, buy and share their positive experiences with friends. The time for content marketing has come, and reminds us that reign of King Content is one as old as time, and all the stronger in the digital era.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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blog 043 pr bangkok thailand

ECCO Spring/ Summer 2016 Collection.

“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.”

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blog 004 pr bangkok thailand

Planning your silos (not on farmville…).

“The finest 100% organic carrots in the county?” Not according to the workers who picked them; the underpaid proletariat who complain on the market stall of backache, long hours and exposure to chemicals.

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