pr digital agency bangkok thailand

Small businesses making big moves online

It’s all about standing out these days. Actually, it always has been, of course, but the rules are changing now more than ever, and even then it can be hard to stay on top of them, not only because they are constantly changing, but it is truly a mystery who is making them and even what they are. Nevertheless, there are many guidelines to creating and sustaining an attention-attracting business. When adhered they will help boost your chances of success in the complex world of digital marketing.

 

Stay on top of the situation

 

While there are countless platforms for sharing ideas today, there are a variety of strategies and tips that when practiced together can aid your chances of success. For starters, stay current about digital marketing about positioning small businesses, get to know everything you can about your target audiences and their spending habits, and make your key messages are easily adaptable to different mediums and ways of interacting with them, including smartphones, laptops, and tablets. Content-wise, make sure the information you project is both interesting and practical to your audiences and potential customers. Make sure your messages are being transmitted on a few social media platforms.

 

SEO time

 

Saying the right thing won’t matter as much if no one hears your message. For that, the intricacies of search engine optimisation must be paid attention to. Reading up on and receiving alerts on the latest SEO trends and tricks is a must if you want to keep in the minds of those who have the greatest effect on your ROI. The more digital inroads are made into once common advertising practices, the easier it is to make shifts when necessary. The more that firms proactively study what steps rivals are taking, which of them work, and which can be most easily adapted to messages and promotions for your particular products and services, the easier it is for your firm to do the same. And be prepared for even greater changes to business as usual – like quantum commuting – which are already on the way…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Splurging on me, electronically

What do you get when you combine the energies of the world’s largest e-commerce company and the world’s most popular pop star? An additional boost to what is the world’s biggest single-day spending phenomenon, organisers of Alibaba’s Singles’ Day hope. This year the day will be lent the considerable star power of Taylor Swift, who will highlight a spectacular show in Shanghai promoting the event. While November 11 is set aside as a holiday in various Western countries as Veterans Day, Armistice Day or Remembrance Day, in China the day is a 24-hour online shopping phenomenon that now outranks Black Friday, the day after Thanksgiving once known as the biggest day in shopping.

 

Look East

 

For more than 10 years the Singles’ Day has surged, and now has assumed a primary position in the history of capitalism and marketing. Last year Alibaba earned a whopping US$30 billion in sales on November 11. This represented over an increase of over 25 per cent on the previous year, which in turn was nearly 40 more than in 2017. The message signaled this year with the inclusion of the ultimate marquee act that Swift – the world’s highest paid celebrity, who has a net worth of US$360 million – is that the online shopping king very much intends to extend its reign and defend its position as the go-to platform for buying all imaginable products and services.

 

Eleventh-hour bargains

 

The growingly popular one-day event for spending online takes inspiration from the greatest number of “1”s in the day’s date – 11/11 – as well as the demographic realities of fewer marriages, marriages taking place later in life, growing affluence and IT growth reflected in much of East Asia. The last-minute opportunities available for just an hour more after the clock ticks 11pm on the eleventh day of the eleventh month well represents the enthusiastic nature of the day, and the mushrooming opportunities for digital marketing in a world increasingly getting accustomed to going on shopping sprees while relaxing at home.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to their communication process, using chatbots to keep customers engaged.

 

AI has the ability to observe, interpret and evaluate enormous amounts of data. In this process, it can uncover trends and patterns revealing extensive insights into consumers that can easily overwhelm the human mind. It takes seconds to do what a human mind can take days to comprehend.

 

The last revolution that reshaped the PR industry was the emergence of social media. It’s hard to envisage what AI can do for this industry, nevertheless another revolution is on the cards with a potential for us to do much more in a fraction of the time. Businesses need to be prepared to embrace the future when it knocks on our doors.

 

Learn AI and determine whether it will help your business

 

AI has been around since the 20th century, but there’s still a misguided fear among people that it will take all our jobs and change the world as we know it. This can be traced back to the lack of understanding about AI. Knowing what it can and cannot do will give you a clearer picture. In the case of PR, AI is incapable of completing tasks which require a human input like creating long-form content and making a connection with people. However, it can play a crucial supporting role to agencies by providing consumer insights and monitoring campaign progress. It is important to take time to research AI to harness its power to help your business.

 

Now that you know what AI is about, find out the value it adds to your business. The most important aspect from your business’s point of view is ROI. Test the waters with a pilot project adopting an AI tool that you believe could help your business. Experimentation is essential in this era of new technologies.

 

Making sure your team is AI-aware

 

AI can be complicated sometimes but it symbolizes the zenith of technological advancement, unlocking endless potential for businesses. A new era is just around the corner with AI leading the way and to thrive in this era teams must be prepared to welcome the change mentally and in practice. Training workshops, brainstorming sessions to gauge how AI could add value to the business and hiring tech-savvy employees are some of the things that could help your business make a move towards the future.

 

As the world is one-step closer to validating AI on a much larger scale, it is crucial for businesses of all industries including public relations, to be prepared to enjoy the fruits of a potentially life-changing technological advancement.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

A look into how social media has reshaped the PR industry

It’s hard to ignore social media, especially when its global usership is in billions. Its presence is felt in every industry you can think of, big or small. It has arguably made a huge impact on the communication industry and public relations in particular. The emergence of citizen journalism and more people turning to social media for their daily dose of the news, social media has indeed forced PR to adapt or perish. Here are three ways social media has impacted the public relations industry dearly.

 

Make a big bang

 

Social media is instant and loud. Users generate about four million likes every minute on Facebook, that’s how loud it can get, and that’s just one of the many social media platforms at our service. The only negative to being able to make news viral with a click of the share button is that news gets old just as quickly as it goes viral. Journalists are always looking for the next breaking news and PR professionals have to keep up.

 

On the bright side, with instant connections PR professionals can follow journalists on social media and stay in the loop about their writing style, area of expertise and recent work. This works in favor of PR pros as it not only helps build connections but also make an informed pitch to journalists based on what they see on their social media handles.

 

A crisis could be around the corner

 

Social media provides brands the easiest way to make a blunder in front of their audiences. It just takes itchy fingers and a click of a button, and your brand could be staring down the barrel of social media backlash. Yet another reason keeping PR pros up at night. 

 

Today’s modern PR is responsible for much more than just scheduling interviews and sending out press releases. They are also responsible for managing a brand’s voice and protecting their its online reputation by promoting additional content, creating engagement and monitoring and measuring media. A failure to monitor social media and have a plan in place to respond to consumer feedback – both negative and positive could be a missed opportunity or a large scale crisis.    

 

Influencers – A media phenomenon

 

Social media is not just a platform for professionally trained journalists or your everyday citizen journalist, it gave rise to a whole new breed of journalists called, the new influencer. Being represented by a vlogger with millions of followers on YouTube or a travel blogger with hundreds of thousands of followers on Instagram is considered to be the best way to attract more customers.

 

The ever-increasing number of social media influencers with tons of followers means more opportunity for PR professionals and the brands they represent. 

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

No more visible like counts on Instagram

Earlier this year, Instagram started experimenting with hidden likes on its platform in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. As of last week, this experiment went global. So fear not if you can’t see the number of likes on a post, it just means you’re part of this experiment too. 

 

The experiment

 

It is an interesting take from the social media giant to turn away from likes and views being public knowledge – do users respond to the numbers below pictures more than the pictures themselves?

 

“The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give more space to focus on connecting with people that they love, things that inspire them.” – Adam Mosseri, the head of Instagram, said during an interview. 

 

With the rise of influencer marketing, likes and views can easily be monetized. It would be interesting to see if any popular influencers notice a significant shift in their like counts, for better or for worse. With that in mind, Instagram also stated that it’s looking for other ways that influencers and content creators can keep their sponsorships intact, even though they are sometimes dependent on like counts.

 

The response – Yay or nay?

 

This experiment has received mixed responses from the world of social media. Some users like Nicki Minaj or not supportive of the idea – she has already said that she won’t take to Instagram to post content because they’re “removing the likes”, in a deleted thread on Twitter she also stated that like counts help validate independent artists. Cardi B weighed in too, saying comment likes cause more harm than likes themselves because they allow people to acknowledge and reward negative comments on positive posts.

 

On the other hand, several influencers have come out in support of Instagram’s decision because of its potential to improve users’ mental health. One of Instagram’s top ten most-followed users, Kim Kardashian West has spoken in favor of this change, calling it “beneficial”.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

THE INTEGRATION OF PR AND MARKETING

So, we did scratch the surface of this subject on our last post. Ever since the evolution of everything in and around the digital sphere, Marketing and PR have been working along very similar lines, with parallel goals in mind but few have fully embraced what’s next. Change is coming. “Change” is a petrifying concept to most but with marketing and PR looking to integrate more closely than ever before over the course of the next few years, the best thing for PR and marketing professionals to do is embrace the change that is inevitable and stay ahead of the game.

 

Whose game is it?

 

With rapid integration brewing, we believe that it is an open playing field at the moment . However, PR does have an advantage when it comes to the “human-factor” in communication as we are traditionally the experts in story-telling, which we believe is essential in communicating with people and keeping them engaged on any platform, be it traditional, digital or social.

 

Playground: Thailand

 

Thailand is one of the largest markets in Southeast Asia. The people of Thailand love their social media with recent studies showing that over 79% of the population has access to the Internet and over 71% are active social media users, which is way above the global average of 45% of the population. With these statistics, we don’t see influencer marketing going away anytime soon in Thailand and building lasting relationships with the most aspirational of influencers is the way forward. 

 

When we say influencers, we don’t just mean celebrities. With the continuing rise of social media, we see a vast number of micro-influencers creating an impact. Travel bloggers, Youtubers, fashion bloggers, food bloggers, Tik Tok artists – the digital world is their platform and they are the ones to watch out for right now. 

 

What’s next?

 

The first step to embracing the future for PR is to integrate marketing, social media and digital media and develop communication strategies and campaigns that work effectively for brands online, in traditional media, and face-to-face with consumers. This is something Vivaldi Integrated PR understands full well and we are focused on changing the game and taking the lead in this new integrated world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The PR – Brand connection

Every business or brand needs to advertise their product for maximum ROI. Public Relations is an underrated but critical form of marketing that every business needs to have in its arsenal, after-all more publicity is always welcome. An efficient PR plan that does not burn a hole in your pockets goes hand in hand with your main marketing activities. Without further ado, let’s see why good PR can boost your marketing efforts.

 

Raise brand awareness

 

The goal of every marketing plan is to etch your brand’s existence in the minds of target consumers. Yes, SEO helps but PR can help raise a significant amount of awareness due to its high-quality nature owing to media and influencer relationships which helps solidifying trust between your brand and your consumers.

 

Endorse investment opportunities

 

A well-planned PR strategy is all about positive media coverage, which serves a two-fold purpose – it looks great to investors and affects your business positively. People or organizations with the means to financially back a business would rather have one that looks more established and professional.

 

An impressive PR campaign that generates publicity can be the stigma that investors need to show more interest in your business. This can be a top priority for startups that need all the  financial backing they can get to get their business off the ground and soaring high – And extensive PR coverage can do just that.

 

Rank high

 

Every website wants to be on top of search engine results. PR can connect your business with high-traffic websites and online publishers to help spread the word about your business or brand and also backlink to your site. This contributes significantly to your website’s Google rankings.

 

Attract the best talent in the market

 

Marketing is not just aimed at consumers. Like every growing business, you’ll definitely look to grow your team of talents. Your business has to look interesting and professional to attract job-seekers who want to apply for an opportunity within your organisation. Good PR is extremely essential to keep that reputation up high.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered – “What if Fridays were off too?”.

 

Overwork and burning out

 

Japan is a country infamously known for overworking its employees. In fact, it’s been a battle for Japan, trying to bring down some of the longest working hours in the world owing to a shortage of labour and rapid ageing of a mass of the population. 

 

The Microsoft experiment

 

Microsoft Japan just spent August experimenting with a four-day work week, ironically so. Much to their surprise, sales per employee grew 40% when compared to the same month last year. Not only did this trial boost sales, but also cut costs at the Microsoft offices in the country with a 23% drop electricity used and a staggering 59% drop in pages printed when compared with August 2018.

 

The verdict

 

Although the Japanese Prime Minister’s urge to reduce overtime and make workplaces more flexible has received mixed reviews, this Microsoft experiment looks to be a winner among employees with 92% saying they were delighted with the four-day week according to a report on its website. 

 

This trial was termed as the “Work-Life Choice Challenge Summer 2019”. It allowed full-time employees take five consecutive Fridays off in August. In addition to that, meetings were shortened to a maximum of 30 minutes and online chats were encouraged over face-to-face conversation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

PR, intrinsically

A career in public relations often springs from a passion for making connections, and the ability and interest in reaching out and socialising and prioritizing friendships. Although those naturally inclined to marketing may not have been top sportspeople or academic overachievers in their school days, they had a knack for getting – and staying – in the loop.

 

Relating to people

 

Even though the stakes are higher, those who make the natural shift into specialising in public relations are essentially just elevating their natural talent to a higher level, where profits are to be made and customers can become better informed of the products and serves that are a part of daily life. The focus may involve pitching contracts and sealing deals, but forging and keeping human relations remains the most essential quality and comes from being a people person.

 

Know your worth

 

Deciding what you want to charge is a key issue. Be firm, but flexible to a degree, and know what the going rate is so you can market yourself accordingly and reflective of what you can deliver. And make sure to back up your promises with a solid team. At the very least, this means a good graphic designer, plus a writer skilled in presenting just the right message to the clients you’ll need to impress and in turn your firm will share impressive stories about. Make sure to keep your accounts in order as well and have someone who will remind you of and track expenditures and expected ROI.

 

Stay the course

 

Failure is endemic to start-ups. When initial numbers don’t seem to add up as you thought they would, don’t worry, and experiment with a few tactical shifts. Just remember the most important thing – selling yourself – and stay focused, as all it takes is one strong contact and breakout success you can use as a case study, to help you stand out in a field that’s all about being noticed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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