With crisis comes opportunity – 4 things you can do for your business during a crisis

In Public Relations, a crisis is an opportunity to pitch a story to come out stronger at the end of it. Many businesses find themselves in dire economic downturn owing to the COVID-19 pandemic and it is essential to keep your cool and stay proactive. Laying low will not help maintain and develop your brand image. Don’t cut down on work hours for your PR specialists, instead support them and focus on developing an effective crisis communication strategy.

 

Don’t miss out on the opportunity

 

A crisis will pass and everything will return back to normal – but a business that makes use of the crisis to fill an information void will have the upper hand, coming out of the crisis. During the coronavirus outbreak, any news related to the virus will attract instant interest. Services that minimize person-to-person contact, CSR activities will create buzz and your name will be mentioned in news articles and this will portray your brand in a new light.

 

Give your clients something to look forward to

 

A lot of businesses are on the verge of closing down, especially in the hospitality and tourism industry. Airlines, tourist agencies and entertainment centers are temporarily closed.

 

This virus will someday go away and people have hopes and plans for the future ahead. Your business, disappearing from the public eye will make people anxious – keep running those ads, post social media content and keep those blog posts going. If you have a subscription based business like a gym, be sure to inform your clients about your plans for after the crisis, let them know what will happen to their memberships after – offer a complimentary extension, give them something for their support because the goal is to keep your clients happy.

 

Be kind

 

Acts of kindness can go a long way in provoking interest. A lot of subscription based video sites, especially educational sides have come out and offered open access to all for their content. Help people in any way you or your business can, it could be something as small as volunteering as a team or offering your services to those in need.

 

Share your experience

 

With so many changes in the way life works, there are people and organisations out there that haven’t been able to adapt 100% to the current situation. Share your personal experience on how remote working was organized, the challenges you faced as a team and how you overcame them. This will make people feel closer to your business. Make sure your communication is as friendly as possible, whilst being proactive and open for action.

 

It’s just a matter of time before this crisis passes. As a PR agency, think about how you and your clients can benefit from the situation. Life will go back to normal after the quarantine and you must work towards securing a spot for your business in the day-to-day life of people when all this is past us.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

How can Public Relations drive businesses?

Public Relations is certainly an undeniable driving force behind businesses. PR drives businesses and as PR professionals, it is our job to help customers feel connected to the business and its services. Let’s take a look at why PR drives business.

 

Improve your reputation

 

If there’s one thing that PR can do for your business – it can improve or improve your business’s reputation, which can drastically impact customer acquisition or retention. However, public relations professionals are not usually in charge of making or spreading advertisements. PR will get the word out about your business nevertheless through newspapers, online publications and of course, social media.

 

Manage social media handles

 

Not all PR professionals are social media managers but all social media managers are PR professionals in their own right. Social media plays an important role in reaching current and potential clients, especially in this day and age. A social media manager can help create social media accounts and manage its upkeep by posting relevant content – this may come in the form of engaging posts, advertisements or even replying to user engagements.

 

Forging relationships with other businesses

 

PR can help your business build relationships with both your customers and also other businesses. To forge a relationship between businesses, a PR professional can work with other businesses to promote an event, create joint partnership activities that benefits both parties or even plan a sale.

 

Promoting events

 

PR professionals are not the ones who will actually plan an event, but they will be the primary source of getting the word out because, if no one knows about the event, no one can benefit from it.

 

PR professionals will prepare a press release about the event, promote the event in newspapers and on media, or even distribute flyers. During or after the event, PR professionals can turn back to the attending journalists for their comments on the event and make sure they publish to keep the public interest in the business or brand event after the event is long done.

 

Manage crises

 

The last thing that business owners want to think about is what could go wrong with their business, but that’s never really the case. There are a variety of things that could go wrong depending on the nature and size of your business, from something as simple as negative customer feedback to something as serious as a public scandal involving your business.

 

This is where public relations comes in, PR professionals can help limit the spread of bad news or turn the bad news to something positive and help maintain the public’s trust in the business. Public relations professionals usually get in touch with news agencies and media to make sure that the story that goes out is the one the business wants to be told, rather than fake news from rumours going about.

 

PR can help build a long lasting relationship between your business and the public. An efficient PR professional will do everything they can to get positive attention for your business and try to cut down negative attention, these are just some of the reasons why public relations is a driving force behind so many successful businesses.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand influencer

Prepare your PR agency for a COVID-19 quarantine

Remote working is not a new concept. Most of us have done it, be it for an occasional household chore or as part of a regular schedule. While the perks of working for home are numerous, you must always be prepared for some unexpected challenges that could arise. Here are some tips to get your virtual office set-up running smoothly in light of the current COVID-19 situation.

 

Evaluate your company technology

 

Make sure all your company laptops are up-to-date. Also check the limits of your remote working facilities. If you use virtual meeting-solutions such as Zoom, make sure your plan will be able to handle all your employees at once.

 

Explore new tools at your disposal

 

Brainstorming is one activity that can be missed out on, and there’s no true replacement for the energy and ideas that come from a face-to-face session. Employ collaboration tools such as Microsoft Teams and Zoom, which offer several features to get your team involved – it might not be the same as face-to-face meetings, but it works.

 

Make sure your team is technologically equipped for remote working

 

Your team will discover the limits of their home Wi-Fi when they are forced to count on it everyday – it might be fine for surfing and streaming, but your team must make sure their home Wi-Fi network is capable of handling the workload of remote working. You will also have to think about printing – you will definitely miss your workhorse office printer when you have to rely on a home deskjet.

 

Meeting etiquette

 

A virtual meeting might be unusual at first and will take about 4-5 tries to master the art of video-conferencing. One thing you should make sure to do is to use the mute button until you’re ready to talk to prevent talking over each other – you can use the chat feature to let your colleagues know if you want to say something next.

 

Establish your limits

 

When you start working from home, you will feel incredibly productive because you will have eliminated your commute, which means you will be starting your active workday earlier than usual. However, on any given day in the office you will have natural breaks from work – whether you stop by a colleague’s desk, grab a coffee or even step out for lunch. It is important to build similar breaks while you’re working remotely, otherwise the work will get to you and you feel burned out early very soon.

 

Don’t pass on a chance to communicate:

 

Successful remote working banks on transparency. Every team member has to post a schedule everyday, allowing other members to know what they have on their plate at the moment. Don’t forget to make sure your clients know that your office will be working remotely for a while and let them know all the new ways they can get in touch with your team to assure them that work will go on as usual.

 

Make sure you have all these points in check before you decide to adapt to a virtual office to steer through the current COVID-19 situation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand influencer shopping

Influencers online and elsewhere

It’s not just what you buy, but who you buy it from, and how you buy it. And how, of course, how you browse. Case in point this holiday season is the rainbow of excitement being created by palette influencers. These small boxes that open to reveal a multi-colour range of eye shadow is not just about attracting the boys, but are status symbols in their own right. Getting into digital queues to acquire “in” palettes are long and seen as a privilege to get into. Having the right palette will win you friends in many high schools. The accessory well reflects just how far influencers have gone to win over fans and followers.

Now on You Tube

Vloggers Jeffree Star and Shane Dawson are popularly promoting palettes on the world’s biggest video-sharing platform. Other YouTubers are turning to palates to colour up their brand influence and as stepping stones to becoming beauty and fashion icons of the online world. Palletes have become the must-have fashion accessory this holiday season. The steep prices they have, while turning off some, to others only happily help spread the message that you have arrived. What’s more, some fans of superinfluencers are primarily buying pallets to show their loyalty to the YouTube personalities, and not exactly, for the product.

Dog-ear this

The multi-layered, hyper-modernist phenomenon of practically for shopping for shopping’s sake and to supporting not brands but the promoters of brands is counterbalanced by an old-school promotion technique from yester-century: the catalogue. These glossy, colourful magazines featuring smiling models promoting clothes, home accessories and much, much more, despite having plummeted in overall number in recent years, have carved out a distinctive edge among young adults who crave analogue charms like vinyl records as an antidote to e-mail and social-media overload. The surprise factor and tactile experience of the fabulously lo-tech catalogue has many supporters who crave off-the-grid experiences and still have money to burn. In-the-know digital marketers and online retailers – including Amazon – are using them to drive traffic to their websites. Digital natives are relishing the chance to flip pages and stop scrolling – for a short time, at least.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand corona virus crisis management

How businesses can build reputation during this crisis?

Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis.

 

The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than later to ensure they can traverse this period in the best possible way and to do this requires a well-defined leadership position and clear and concise communication with staff, stakeholders, and customers.

 

Unexpected events such as these can catch businesses off guard; they can also have a major impact on sales, revenue, and a brand’s reputation if the situation were to be mismanaged.

 

The importance of having protocols in place, both in-house and out-of-house, for prevention and protection cannot be underestimated at this time. These actions are seen and noted by everyone and as such will be remembered once the crisis has passed.

 

So business leaders need to develop a plan and implement it sooner rather than later. It’s key that staff understand the measures being put in place to protect their safety, the same applies to any customers that interact with your staff and also your suppliers. In a world where fake and misleading news is widespread, the onus falls on companies and organizations to put forward reliable and fact-based information.

 

But to ensure this information remains current it needs to be continually updated as new details come to hand from resources such as the World Health Organization, Ministry of Health, and credible and trusted media only.

 

Working closely with your chosen PR and communications partner is an important factor to ensure your messages are as clear and effective as possible. They can also help with internal training to better help the management team respond to both internal and external questions about your preparation, plans, and management of the effects of Covid-19.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

A world even more online

E-commerce will continue its rise in 2020, making buying things easier than ever. AI will seep into more facets of everyday life, helping automate previously complicated problems related to Internet usage. Cloud services and storage networks will become more standard as well. Websites will be easier to create as coding requirements decline. Overall, 2020 looks to be a year full of opportunities for anyone involved in shopping online, from sellers and buyers to digital marketers. However, industry watchdogs are concerned that more privacy protection will be needed.

 

Make life simple

 

Two years from now, over 60 per cent of Thailand’s economy is expected to be digital. Getting all kinds of products and services, from groceries and taxis, to airline tickets and meals delivered to your home, will be increasingly simple and efficient. Moreover, Thailand will focus on fully developing 5G network services. Sectors linked to healthcare and transport in particular are expected to be made more efficient to benefit society, according to the Digital Economy and Society Ministry. The resulting opportunities for e-marketers is unprecedented.

 

Security concerns

 

A new survey of stakeholders in data security indicates that almost three-quarters of companies have in place processes for valuing data. However, less than 40 per cent of these firms report that data usage is consistent, significantly reducing the use of data for generating profits and plotting future investments. The amount of data on consumers is increasing dramatically. However, much better privacy protection is needed and industry experts are calling for clearer guidelines and stricter enforcement in order to build public trust.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Big or small, you still need good PR

A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is not going to be able to go big in this dog-eat-dog world and that is why public image is of utmost importance for growing businesses.

 

Here are a few reasons why public relations is something even small businesses should consider employing:

 

Don’t just get your brand out there

 

If everyone is talking about your brand, chances are it’s going to be buzzing all over social media as well. A PR firm can help improve the way your brand is seen, and ensure that it is being seen in the best light possible, as widely as possible. Managing your brand image will ensure that your brand is not dependent on viral marketing campaigns or other initiatives. You can enjoy a long-lasting increase in brand image.

 

Solidify your reputation

 

Every business will benefit from having a solid rep, no matter what line of work you are in. PR professionals can add massive value by boosting the reputation of businesses of all sizes. So whether you’re an electronic components manufacturer in Pathum Thani, a freelance fitness coach in Chiang Mai or an up-and-coming restaurant in Bangkok, you can reap the benefits of having PR professionals on your side.

 

PR and Marketing go hand-in-hand

 

A PR firm can take some pressure off your marketing team, giving them more room to work. Splitting your budget between a marketing department and a PR department can help enhance your results.

 

Word-of-mouth is everything in today’s world, but creating artificial word-of-mouth is a gigantic task – not to mention the risk of getting caught. A PR firm specializes in spreading organic, or at least seemingly organic, word-of-mouth for your business.

 

Value for money

 

Public relations can seem very expensive, but in reality, it is actually good value for small businesses. A PR firm will work towards improving your brand reputation – something that is definitely part of your marketing goals. A good PR firm will be able to achieve more than conventional marketing with less effort – and not to mention, the work of a PR team is ongoing and will provide long-lasting benefits.

 

Businesses of all sizes and industries can benefit from good PR – there isn’t a business out there that does not want a good reputation. Employing a PR firm will enable growth and develop your branding. A good public relations team can ensure that your business is communicating the right messages at all times.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

It’s 2020 – How to captivate your customers with your PR strategy?

Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and what your goals are. When communication is executed the right way, you can benefit from a seamless experience that translates to better products, more sales and enhanced customer service.

 

In the digital age, we have access to a wider range of resources and tools than ever before which enables PR professionals to take a more proactive approach to communications with the help of various digital tools.

 

Market brand stories

 

Over the last few years, storytelling has been growing into one of the keys to brand communications because marketing messages that tell a story will help form emotional bonds with clients. For PR teams, this means having a good idea of brand values and what is required for brand growth. The human factor is of utmost essence to make a connection in any PR campaign. Vivaldi PR understands that and blends human interactions & digital engagement seamlessly to produce results for brands.

 

Content is king

 

Marketing and PR trends have changed drastically with time but content is one thing that has always been and continues to be one of the most important tools for public relations. The right content has the potential to transform your business. Your content needs to demonstrate your understanding of your sector if you want your customers to respect your business as a professional outlet. Employ the right content to provide value and make sure that it is totally consistent with your brand ideals and PR strategy.

 

Add social media influencers in your strategies

 

Influencer marketing is one of the fastest growing means of PR. They have been the talk of the town over the past couple of years. They bring a lot of value when it comes to creating buzz around products and offers and by using them the right way, you can gain more brand awareness than ever. In 2020, make sure you focus on long-lasting relationships with influencers that suit your brand.

 

Listen to customer voice

 

Customer feedback is something PR teams need to focus on in 2020 because this helps you
get a clearer idea of what you’re doing right (and wrong) and also improve your business processes. A user-friendly, no hassle customer satisfaction survey can help PR teams gain valuable insight which can be used to make crucial improvements.

 

Public relations is one field of communications that goes through changes quite rapidly. In order to make your PR strategy withstand the test of 2020, you must pay attention to your means of communication. The right blend of customer feedback and content that showcases your brand culture will make it more likely for your strategies to see real success in the 2020s.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Press releases done right – Part 2

Now that we’re up to speed on what a press release really is, let’s dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release – organizations use press releases to communicate all kinds of messages, but let’s take a look at some of the most common press releases in the PR arsenal first.

 

Breaking news

 

This could be news that will boost brand reputation, information for stakeholders or introduce a new initiative to the public. These releases provide journalists with all the required information to help them break a story and keep their organization transparent to the public eye.

 

Product launch

 

Organizations that have worked hard to build and develop their product are always excited to share their efforts. Product launch press releases are quite common in the automobile and tech industry to announce new models and gadgets. These press releases are used across industries for all kinds of products that are new to the market

 

Partnerships & CSR

 

Organizations can boost their CSR by partnering together to create unique offerings and generate buzz that is mutually beneficial for all organizations involved. These partnerships usually employ joint press releases, for which organizations will work together to create a single, comprehensive press release, including branding and information from all parties involved.

 

Similarly, organizations eager to announce a charitable cause or other CSR initiatives will write and distribute press releases that aim to have stories published that will highlight and demonstrate CSR and amass good will.

 

Crisis communications

 

One of the most important aspects of tackling a crisis is to be ahead of the story. A PR professional representing an organization can use the press release as part of a crisis management strategy to make a statement, clarify facts, apologize and also emphasize on the remedial measures taken.

 

A crisis communication release usually follows a statement issued by an executive at the organization to acknowledge and apologize about what went wrong and also assure the public that they are working on it. A press release usually follows this statement to focus on how the company is moving forward.

 

Events

 

Media Relations experts generally send out invitations with basic event details to journalists as heads-up prior to an event. In this case, press releases are used to provide event highlights to journalists who maybe not be able to attend, and to provide a recap and supporting information to those who do.

 

Awards

 

Awards and accolades give organizations an opportunity to flaunt their achievements and share their successes with the world. Organizations will often use press releases to shout out the good news which can help attract talent, customers or simply boost brand perception.

 

There it is, your starter-pack on press releases with some of its most common types to give you a better understanding of the most valuable tool in the PR arsenal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Social media for your business

Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?

 

The answer is no and YES. Facebook is not the best place to share business related content most of the time, Twitter could be a powerful tool if you play your cards right, but LinkedIn is a potential treasure trove for business. This platform exists to connect people and businesses and a well laid-out strategy will generate some high-quality leads, simply because of the professional nature of the platform.

 

LinkedIn as a tool to boost brand image

 

You can use LinkedIn to highlight your thought leadership, keep your followers up-to-speed about the good work you’ve been doing, talk about your company culture and what your employees have been upto and if you have a blog you can feed them directly to your feed. Relevant content should translate to footfall on your website or blog.

 

Your story could be about trends, stats, people, success. LinkedIn’s native video sharing is an effective way to communicate – if you follow a few ground rules on what intrigues people to click and watch a video. A mix of interesting talking points, invigorating visuals and bold, assertive text should do the trick.

 

Some tips to make LinkedIn more productive

 

Share some behind-the-scenes on how you came up with a concept or a product. People are always fascinated by how things are done within an organization. If you have a well-known designer or industry leader, that’s your golden ticket.

 

Talk about your employees and the values they bring to your company. Show-off the hard-work your team puts in during events. You can also showcase new-hires and the hurdles they’ve been through to be a part of your organization. LinkedIn is a great platform to attract the best talent to work in your company.

 

Tease a new product. Product teasers are fascinating, the aura of mystery behind them intrigues people to want to know more about your product and your business.

Native videos on LinkedIn are quite easy to post. But most videos on social media are viewed with the sound turned off. Placing bold, assertive text close to the subject or highlight of the frame is a way to tell your story event with the sound turned off.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More