pr digital agency bangkok thailand

Make the water cooler great again

Integration. It’s an old idea, oft unemployed in meaningful ways but nonetheless talked up mightily. Especially today, in an AI-enhanced world of multiple platforms spreading key messages like wildfire. Multifaceted integration is everywhere. Yet many fundamentals often remain ignored, untapped, untended, and limiting natural communication channels in many corporations that ironically proudly tout their fluidity and openness.

 

A corporate culture based on openness

 

A certain lack of common-sense connections prevents true sharing of ideas and values. Teamwork is good, and works well but is oft limited to individual teams with goals unaligned to those of other teams within the same companies. More internal and external integration of teams will lead to a stickier cohesiveness marked by understanding for the needs and work culture of different work teams and how they operate, and how they share ideas and stay in touch with each other, as well as the individuals who compromise them and appreciation for their lives and families beyond the office.

 

No apps required

 

The nature of the fix is human-centered and involves a willingness to reach out to others in the office in frank and earnest ways. It’s not complicated, but involves a paradigm shift in mentality, away from acquisition and focused on better getting to know the people around you. Employee development has spiked by some $16 billion over the last three years. Change and innovation has led to many communications and information revolutions, which have nonetheless in other ways detracted from basic communication patterns, as unsophisticated texts replace voice-to-voice interactions, and the potential for email to engender meaningful letters is lost as the medium too many now seems – somewhat spectacularly – old-fashioned.

 

Off-key key messages

 

As fiefdoms and egoism as usual proliferate, and messages can chose to be “read” or not and certain e-profiles accepted or blocked, key messages spawned by true integration lessens, as cliques continue conquering corporate culture to the determent of a truly integrated office built on common values and interests. Hope is far from lost though – it just requires a determined a personal and inspiring leadership structure, dedicated to getting to know the people working for them, and getting them to connect.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The art and spin of financial PR

What’s a generally financially solid, reputable firm to do when the bottom line has bottomed out and your ROI has gone AWOL? Call in the financial PR pros. The good news is that there’s almost always some legitimately positive news that can come out of seemingly lesser numbers, and other numbers even more helpful that can be uncovered and spotlighted.

 

A numbers game

 

Monthly ups and downs often don’t fully account for a company’s long-term, less quantifiable real worth, let alone the next big thing in development, which will show R&D money spent – make that “investment” – and the profits expected to follow. Moreover, statistics on hand that fairly ‘tell things like they are’ need to be chosen carefully yet creatively, in order to put the most impressive stats first. There’s no sense of tapping big data and paying for algorithmic programs that analyze well, if you’re not going to fund a way to let digital marketers compellingly tell the story of a firm by selectively using the best available stats.

 

Angles are everything

 

Far from mere digits and decimals, numbers tell their own stories, depending on the way they are presented as part of an overall thematic. They are creative characters in a story. Many are not known, and would give a good impression if more widely known. So discover them. What’s the average length of an employee’s tenure at your company? What are wage hikes like? Is there a CSR component that demonstrates a certain return of profits to the community? These indicators of good health that can be told in conjunction and back up the more standard information shared regularly in reports with shareholders and stockholders.

 

Performance metrics and prudence

 

Not all statistics need to be shared. Not all information that is not shared is negative. Much good news remains unknown and untold. The future is uncertain. But not entirely. So speculate in a way that puts on the image you want to project, mindful of information that competitors are not tapping and exploiting. Optimism matters. While the value of numbers may be absolute, the beneficial ways in which they are presented are countless.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Give the people what they want

More than four out of five Internet users have unfollowed a firm. The number one reason for the digital ostracisation, for two-thirds of those who have turned their backs on once favoured firms, is lack of compelling content. The challenge to e-marketers and the companies they represent couldn’t be clearer: know your audience.

 

That’s a lot of information

 

Big data makes it possible now for providers of any kind of product or service to know their customers well. Really well. Such info is not simply available from competent acquiring and using of data on buyers’ preferences, but also available through good, old-fashioned customer outreach, which is also aided and enabled by the Internet. There’s simply no excuse for companies to have a lack of connections to their customers, since their preferences directly impact ROI.

 

Social media, of course

 

The most effective strategies these days for staying in touch with, surveying for ideas from, and offering deals to customers involves a significant online competent, with a strong focus on social media sites. No matter whether this is taken care of in-house, at least partially, or subcontracted out to PR firms, the bottom line is that a digital presence is crucial. Without one, firms risk isolating themselves from the growing ranks of digital natives entering the e-marketplace, and older buyers becoming increasingly savvy at ordering things with their computer without needing to visit shops.

 

Shopping online

 

The technology and e-commerce websites making use of it are making shopping from home or work, or while commuting or on vacation, an increasingly viable and convenient option, for everything under the sun.

 

The customer is always right

 

This truism has taken on new currency, and not so much when there is a difference of opinion, but because now more than ever those opinions are knowable, accessible and sortable. The most in-the-know companies these days are those who can build and sustain unbreakable customer relations based on mutual satisfaction and happiness that fits to a T.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

INSTAGRAM IS STILL LIKEABLE

With Instagram’s recent decision to remove ‘likes’ many brands and their agencies are looking at how to best leverage effectiveness on the platform. But how can brands make sure they are getting value out of being on Instagram?

 

Ideas are a work of art

 

Respected marketing expert and author Seth Godin recently had a great insight about how brands can get the most out of social media.

 

“When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be a significant social media presence. People will talk about you in ways that they like to talk… online. And worth noting: The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.” Seth Godin

 

Get creative

 

So what can brands do to make the most of Instagram in the post-’like’ era? The answer is simple – be more creative. As Mr. Godin said – have remarkable ideas that are worth people talking about and sharing.

 

Pause the scroll

 

We live in a scrolling culture today, consumers are looking to be entertained, enlightened, and educated on their social media accounts, but to do that you need to be posting content that will not only get their attention but also stop them long enough to engage them with your message.

 

Don’t blend in

 

So when you’re planning a new campaign make sure it will get the attention it deserves. Think outside the box, have fresh ideas that will attract eyeballs and stop your audience long enough for you to tell your story.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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The art and craft of public relations in a world online

What PR firm should we go with? The same old question is still being asked by business owners today. The fundamentals of the decisions on which they base the answer to these questions are largely the same, but not in all aspects. The nature of how ideas are sold has shifted a lot in an era in which so much is done through the Internet. But influence is still influence, and it still all comes down to the bottom line. Here are a few key tips to keep in mind…

 

Know your customers

 

Big data is allowing this truism to come of age like never before. Just keep it decent – buyers are turned off by the idea of being tracked, but love convenience and something that appeals just to them. Knowledge of consumer behaviour is therefore critical, but shouldn’t reach the point at which it negatively impacts business. Maintaining a balance is the key to success in this regard.

 

B2B or B2C?

 

That’s a good question. The answer should take a lot of factors into account, including a PR firm’s ability to get articles and adverts placed in the right publications, strength of connections with influencers, and other aspects that come down to how much they can help a company connect with their target audience – and, even better, also make buyers in marketplaces new ones they hadn’t fully envisioned yet. Look for professionalism and flexibility in the firm you choose; these traits of good PR firms will help tap the right markets at the right time, no matter if B2B, B2C, or some combo of the two ends up being used.

 

The personal touch or AI?

 

Both. While meeting clients, making pitches, maintaining good customer-service relations and sealing deals still often comes down to the irreplaceable, unquantifiable nuances of face-to-face encounters, the reach and influence of AI continues expanding, and greatly expands the earning potential and reputation of firms that skillfully make use of it. It’s a brave, new PR world out there, but not as different as the old one as you may think.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Mastering the art of making sales online

While more and more online shoppers are increasingly aloof in terms of loyalty to particular companies, more and more companies are turning to cheaper, in-house and, yes, often less effective strategies for marketing. This is in turn oft leading to even more reasons for customers to look elsewhere for the products and services they want, and thus help perpetuate the cycle. The nature of how society seeks, finds, decides on and markets what’s for sale, is changing dramatically.

 

Wild West of e-commerce

 

As the nature of business transactions shifts more to faceless, electronic platforms, without human-to-human negotiations and other social aspects, the more the behaviour of consumers is changing. People have different norms online than they do in the real world, and are more likely to hold out for better offers, or, in some cases, seal the deal more quickly for convenience’s sake. But it’s also much easier to leave a website than to leave an actual store, as there’s even less pressure to stick around and feign interest after it slips away, and salespeople have fewer methods of encouraging you to stay and consider making a purchase. By the same token, you can linger on websites without being approached by salespeople, and slowly consider the deal that’s best for you.

 

Bending over backwards for buyers

 

As a result, websites will try to attract in customers with sweeter deals and more promo points good for reaping rewards another day, and have to match the rising standards and expectations of customers, who know that the better companies will market their wares in ways in which the bottom line is more clear, along with the goodness of the deal being struck.

 

Why should I buy from you?

 

Whether in-house marketing teams have the content-creation, networking and logistical abilities to promote their companies is a question that many CEOs are now grappling with. The potential ROI windfall of hiring a professional marketing firm to represent your company for your next big campaign, while still significant, must be compared to what happens to a “sure thing” that fails to attract sufficient attention. In today’s PR climate, the marketability of products and services can be unclear, even if their quality is not. Who you know and how you send messages still matters. Along with a lot of little and big things known and unknown, thanks to the newness and uncertainty of what e-business actually is, and will become…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Teens finding news online

Young people are getting informed about the world at large, the latest trends and much else from the likes of social media giants like Facebook, Twitter and Instagram, more than anywhere else. Another major source of news is movie- and music-sharer YouTube. Rumored for decades, the slow-motion death moment of iconic news sources from the 20th century seems more and more imminent.

 

Seeking out new sources

 

Sixty percent of young people surveyed in a recent poll said that they are more likely to seek for tips, trends, and yes, news, from influencers and celebs than traditional media outlets, even when they have an online presence. The opportunity for digital marketers to have a direct hand in the sharing and producing of information has never been greater. Neither is the resultant responsibility to get the facts right and present things in the right light. Surveys also show that young people are just as put off by fake news and unfair manipulation of facts as older generations.

 

Political influence

 

More than 8 of 10 young people say they plan on voting in next year’ US presidential election, while just over 6 out of 10 of them say they are very likely to do so. While analysts and academics are raising concerns over the lack of checkpoints and verifiable standards in cyberspace, whether its politicians selling their ideas or companies providing products and services, it seems clear that the influence of the Internet as a marketplace for so many things will only to continue to grow.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Amazon and the art of listening

The surge in voice-recognition technology is being led by the market trailblazer in online shopping. Amazon is taking over territory on the strength of Echo, its handy five-year old platform for making Internet a more happily hands-free experience. The brand enjoys nearly half of the market share for searching for information online activated by oral communication – about the same as its share of e-business transactions in the US.

 

Ready for more

 

The digital giant is well positioned to make even bigger profits, with a significant percentage of Internet users not currently making use of voice-recognition technology to join the trend. Within three years, nearly four out of five netizens are expected to be making use of the convenience-boosting technology. While 85 per cent of Internet users have heard of Echo, 70 per cent know about its nearest rival, Google Home. Only three in 10 people have heard of the next biggest competitor, Apple HomePod.

 

Ready for even more

 

Coupled with the massive increased interest in online shopping, led by technological upgrades and the preferences and comfort in using social media navigating the Internet among the natives who make up an increasing percentage of the market, online shopping is here to stay, and represents a bonanza for tech-savvy digital marketers.

 

Is anybody listening?

 

Almost one out of three people are suspicious that their personal information is put at risk when using digital assistants and that their conversations can be tapped into and recorded, no matter how they attempt to take control of their privacy settings. For now, though the message is loud and clear: Amazon has achieved voice dominance, and will be doing everything it can to make sure we’re all paying attention.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Remembering a modern master of messaging

Novelist and humanitarian Toni Morrison, who died on August 5, left behind a legacy of writings that serve well as examples of how to tell a story with heart. Although described as a black American female writer, her writings can best be called universal for their simple elegance.

 

Just connect

 

By creating characters that are cherished for transcending time, nationality and other particulars, Morrison made connections with readers that will outlast her. She knew her material by heart, wrote from her heart, and connected with a sense of subtlety and authenticity. She defined knowing your material as an investment in time. Time spent in research, editing, reworking, all the way along, keeping in mind the audience, and how what was said would impact them.

 

What’s not said

 

By knowing backwards and forwards what did matter, Morrison was able to reduce what was said to an elegant minimum, creating spaces for readers to jump into and imagine things themselves. Many great advertisements do the same thing. As does negative space or white space in photography and art. Master jazzman Miles Davis thought of this as power of the notes that are not played. Conscious omissions allow audiences to read between the lines, capturing key messages without being blunt or prescriptive.

 

Show, don’t tell

 

Morrison suggested storytellers avoid ‘thrilling sentences’ and let the plots unfold in pauses in the action that allow readers to become a part of the narrative themselves. By not overdoing it, Morisson delivered powerful themes in ways that respected the reader, choosing what was not said as carefully was words that were used, effectively allowing audiences to draw their own conclusions, which can lead to greater impact.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Getting personal, getting blocked

AI and other technologies that can be used to track and analyze data are harnessing info from the likes of social media accounts and online spending habits like never before. Algorithms are helping personalize newsfeeds, advertisements and much more. However, a significant range of Internet users are coming to think of this trend as less of a convenience when shopping and more of an invasion of privacy.

 

Give the people what they want

 

Although the differentiation of audiences and matching of client preferences with various products and services has long been talked up, the actualization of this phenomenon has only really heated up in recent years. Reception has been mixed, as consumers start thinking of how much privacy they are willing to give up in return for the discounts and promos that come their way. A new survey shows that almost half of respondents who use ad blockers would choose not to visit a website if they knew that it was personalizing advertising to visitors.  Moreover, the harvesting and use of information by advertisers is viewed by over six out of 10 people as inappropriate.

 

Digital natives are more okay with it

 

The strongest aversion to the use of IT to target audiences with specific material, perhaps not surprisingly, comes from generations that did not grow up with the Internet or were introduced to it later in life. No matter what comfort levels may be, though, the bottom line is that brands will need to work to keep trust among target audiences and long-term fans alike, as big data works to combine information like never before, and digital marketers grapple with how to best to use make use of it.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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