Humans are storytellers and story sharers. Everyone loves a good story and they also love to share those stories on their social media accounts such as Instagram, Facebook, and Twitter. When a brand has a great story to tell they need to ensure it is told well and in a way that people will want to tell their connections about.
Share and share a like
Today, every single person who is active on social media is like a mini digital media company of one, they are your add-ons to traditional media channels. If it’s an event give them something to photograph, video, or simply write about and if it is a static story on social media make sure it is worthy of a like and a share because when you do this you have instantly increased your reach and engagement beyond paid media channels.
Put a capital ‘E’ in your stories
Pick one or more of these to be the focus of your brand’s story –
Engaging – when you’re telling someone something they want to hear about then you have already been welcomed into their world.
Educational – when your story will help enhance someone’s life through knowledge and valuable information they will react accordingly, they will be thankful for the information and more often than not they will share it.
Entertaining – we all love to be entertained and when a brand’s story can be told in a lively and fun way then audiences will be thankful. We all lead such busy lives so when a brand can provide some respite people will not only be thankful they will also remember what the brand did.
Exciting – big news gets attention, so when a story has some ‘wow’ factor to it people will respond. Stop people in their tracks with something they cannot resist walking past and paying attention to.
Empathetic – brands that understand their audience will always have loyal followers, when a story is told in a way that people can relate to that story will be sure to resonate with them.
Emotional – when your story can tug at someone’s heartstrings it is hard for them not to react, but you need to do it in a way that touches their feelings and will be embraced by them.
The best stories are rarely forgotten and luckily in today’s social media enthralled world those stories are spread far and wide. So when considering your next public relations campaign strategy ensure you have a story to tell for your brand and that it is one others will want to share.
Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.
He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.