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What you say and do during COVID-19 will define how people view your company or brand when the crisis passes

We are all, of course, trying to navigate the unchartered waters of the COVID-19 crisis; we are living on a day-by-day news cycle as new information and statistics constantly come to hand. Now is the time for companies and brands to show what they stand for and what they believe in. This is where your values become very public.

 

Those who step up to the challenges we’re all confronted with and offer either a solution or a helping hand will not be forgotten, because consumers can see they are doing something with a purpose and not for a profit.

 

Take Coca-Cola in the Philippines for example, they put commercial advertising for Coca-Cola and all their other brands on hold and committed their advertising space and budgets towards supporting COVID-19 relief and response efforts across the most affected communities in the country. In their statement, Coca-Cola said they will re-channel PhP 150 million to the provision of protective equipment, beverages for health workers, deliver food packs to the most vulnerable families and they are also supporting small retailers affected by the crisis.

 

All business owners and leaders need to reassure their staff, customers, and suppliers throughout this crisis. They need to be present and reach out and ask what they can do for others. Instead of looking for sales, look for ways you can help. This kind of understanding and compassion will be reciprocated once the crisis passes, and it will pass eventually.

 

There’s not one business that is immune to the commercial and personal affects of the COVID-19 crisis, we are all in this together, so the more we all communicate, share information, and work towards ways to help each other the better positioned we will all be when we return to business as usual.

 

If you need some advice, please feel free to call us.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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HOW WORKING REMOTELY CAN BE BUSINESS AS USUAL

The growing concerns surrounding the spread of Covid-19 is forcing business owners to look at alternatives for how they can stay operational yet protect their staff, customers, and suppliers. For many businesses, one option is to initiate a remote working policy and have all employees work from home. But how is that manageable?

 

Some companies embraced remote working many years ago and they have proven it can be done; one prime example is Automattic, the company behind the popular WordPress website and blogging platform. This is a billion-dollar company with around 400 employees and no offices, that’s right, not one office.

 

The technology available to us all today makes remote working easy and productive. Aside from email, we have Skype, Zoom, Slack, Eko, WhatsApp, and more. Even the good old-fashioned conference call is effective.

 

One of the most important factors to making this work is having a project manager or a project management tool. The aforementioned Slack is one such option, as is Thailand’s own Eko, developed by Korawad Chearavanont as an alternative to Slack and other apps.

 

Change is difficult for many, but when circumstances such as those confronting us all right now arise there is a need to embrace change and make it work for your business.

 

Once a company masters the remote working process they can continue to use it to their benefit once the Covid-19 crisis passes. It opens the door to engaging the skills and talents of freelancers and consultants from all corners of the world. This, of course, expands the capabilities of a company.

 

There is another benefit to embracing remote working and that is staff morale. There are times when some staff may need to be at home for personal or family reasons, giving them the option to work from home while still being a productive member of the team gives them a boost and shows them that the company respects their needs.

 

At Vivaldi, we started to explore the potential of remote work in early 2019 and we have not looked back since. If you would like to discuss our experiences with this and how we make it work for us please feel free to get in touch.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Influencers online and elsewhere

It’s not just what you buy, but who you buy it from, and how you buy it. And how, of course, how you browse. Case in point this holiday season is the rainbow of excitement being created by palette influencers. These small boxes that open to reveal a multi-colour range of eye shadow is not just about attracting the boys, but are status symbols in their own right. Getting into digital queues to acquire “in” palettes are long and seen as a privilege to get into. Having the right palette will win you friends in many high schools. The accessory well reflects just how far influencers have gone to win over fans and followers.

Now on You Tube

Vloggers Jeffree Star and Shane Dawson are popularly promoting palettes on the world’s biggest video-sharing platform. Other YouTubers are turning to palates to colour up their brand influence and as stepping stones to becoming beauty and fashion icons of the online world. Palletes have become the must-have fashion accessory this holiday season. The steep prices they have, while turning off some, to others only happily help spread the message that you have arrived. What’s more, some fans of superinfluencers are primarily buying pallets to show their loyalty to the YouTube personalities, and not exactly, for the product.

Dog-ear this

The multi-layered, hyper-modernist phenomenon of practically for shopping for shopping’s sake and to supporting not brands but the promoters of brands is counterbalanced by an old-school promotion technique from yester-century: the catalogue. These glossy, colourful magazines featuring smiling models promoting clothes, home accessories and much, much more, despite having plummeted in overall number in recent years, have carved out a distinctive edge among young adults who crave analogue charms like vinyl records as an antidote to e-mail and social-media overload. The surprise factor and tactile experience of the fabulously lo-tech catalogue has many supporters who crave off-the-grid experiences and still have money to burn. In-the-know digital marketers and online retailers – including Amazon – are using them to drive traffic to their websites. Digital natives are relishing the chance to flip pages and stop scrolling – for a short time, at least.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

A world even more online

E-commerce will continue its rise in 2020, making buying things easier than ever. AI will seep into more facets of everyday life, helping automate previously complicated problems related to Internet usage. Cloud services and storage networks will become more standard as well. Websites will be easier to create as coding requirements decline. Overall, 2020 looks to be a year full of opportunities for anyone involved in shopping online, from sellers and buyers to digital marketers. However, industry watchdogs are concerned that more privacy protection will be needed.

 

Make life simple

 

Two years from now, over 60 per cent of Thailand’s economy is expected to be digital. Getting all kinds of products and services, from groceries and taxis, to airline tickets and meals delivered to your home, will be increasingly simple and efficient. Moreover, Thailand will focus on fully developing 5G network services. Sectors linked to healthcare and transport in particular are expected to be made more efficient to benefit society, according to the Digital Economy and Society Ministry. The resulting opportunities for e-marketers is unprecedented.

 

Security concerns

 

A new survey of stakeholders in data security indicates that almost three-quarters of companies have in place processes for valuing data. However, less than 40 per cent of these firms report that data usage is consistent, significantly reducing the use of data for generating profits and plotting future investments. The amount of data on consumers is increasing dramatically. However, much better privacy protection is needed and industry experts are calling for clearer guidelines and stricter enforcement in order to build public trust.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Press releases done right – Part 2

Now that we’re up to speed on what a press release really is, let’s dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release – organizations use press releases to communicate all kinds of messages, but let’s take a look at some of the most common press releases in the PR arsenal first.

 

Breaking news

 

This could be news that will boost brand reputation, information for stakeholders or introduce a new initiative to the public. These releases provide journalists with all the required information to help them break a story and keep their organization transparent to the public eye.

 

Product launch

 

Organizations that have worked hard to build and develop their product are always excited to share their efforts. Product launch press releases are quite common in the automobile and tech industry to announce new models and gadgets. These press releases are used across industries for all kinds of products that are new to the market

 

Partnerships & CSR

 

Organizations can boost their CSR by partnering together to create unique offerings and generate buzz that is mutually beneficial for all organizations involved. These partnerships usually employ joint press releases, for which organizations will work together to create a single, comprehensive press release, including branding and information from all parties involved.

 

Similarly, organizations eager to announce a charitable cause or other CSR initiatives will write and distribute press releases that aim to have stories published that will highlight and demonstrate CSR and amass good will.

 

Crisis communications

 

One of the most important aspects of tackling a crisis is to be ahead of the story. A PR professional representing an organization can use the press release as part of a crisis management strategy to make a statement, clarify facts, apologize and also emphasize on the remedial measures taken.

 

A crisis communication release usually follows a statement issued by an executive at the organization to acknowledge and apologize about what went wrong and also assure the public that they are working on it. A press release usually follows this statement to focus on how the company is moving forward.

 

Events

 

Media Relations experts generally send out invitations with basic event details to journalists as heads-up prior to an event. In this case, press releases are used to provide event highlights to journalists who maybe not be able to attend, and to provide a recap and supporting information to those who do.

 

Awards

 

Awards and accolades give organizations an opportunity to flaunt their achievements and share their successes with the world. Organizations will often use press releases to shout out the good news which can help attract talent, customers or simply boost brand perception.

 

There it is, your starter-pack on press releases with some of its most common types to give you a better understanding of the most valuable tool in the PR arsenal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Social media for your business

Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?

 

The answer is no and YES. Facebook is not the best place to share business related content most of the time, Twitter could be a powerful tool if you play your cards right, but LinkedIn is a potential treasure trove for business. This platform exists to connect people and businesses and a well laid-out strategy will generate some high-quality leads, simply because of the professional nature of the platform.

 

LinkedIn as a tool to boost brand image

 

You can use LinkedIn to highlight your thought leadership, keep your followers up-to-speed about the good work you’ve been doing, talk about your company culture and what your employees have been upto and if you have a blog you can feed them directly to your feed. Relevant content should translate to footfall on your website or blog.

 

Your story could be about trends, stats, people, success. LinkedIn’s native video sharing is an effective way to communicate – if you follow a few ground rules on what intrigues people to click and watch a video. A mix of interesting talking points, invigorating visuals and bold, assertive text should do the trick.

 

Some tips to make LinkedIn more productive

 

Share some behind-the-scenes on how you came up with a concept or a product. People are always fascinated by how things are done within an organization. If you have a well-known designer or industry leader, that’s your golden ticket.

 

Talk about your employees and the values they bring to your company. Show-off the hard-work your team puts in during events. You can also showcase new-hires and the hurdles they’ve been through to be a part of your organization. LinkedIn is a great platform to attract the best talent to work in your company.

 

Tease a new product. Product teasers are fascinating, the aura of mystery behind them intrigues people to want to know more about your product and your business.

Native videos on LinkedIn are quite easy to post. But most videos on social media are viewed with the sound turned off. Placing bold, assertive text close to the subject or highlight of the frame is a way to tell your story event with the sound turned off.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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4 ways to boost CSR this year

In 2020, consumers are looking to align with brands or companies that prioritize corporate social responsibility (CSR). It is completely essential for public relations for a company to show care for society – according to various studies, around 90% of the general consumer pool will buy a product because it advocates for an issue they care about whereas 75% will not buy from a brand that supports the contrary to their beliefs.

 

Promote social and environmental activities

 

Donate to organisations to support good causes. You can also organize or sponsor events in honor of a cause. Brands with a huge audience can help educate them on current social issues and ways they can help make a difference.

 

Volunteering

 

Offering volunteering days to employees can serve a two-fold purpose – spreading your brand name among the supporters of a cause and also helps build camaraderie between members of a team.

 

Treat your employees well

 

The current job market is extremely flexible. Employees are constantly on the lookout for a cool working environment. To ensure that your company attracts the best talent and keep them happy, offer attractive perks and make your workspace the place to be.

 

Show care for your environment

 

People are looking to reduce their impact on the environment and some of them expect the brands they support to do the same. Cut down on plastics, try to reduce usage of energy from non-renewable sources or support a good cause. It’s the little things that can make a world of difference to how your consumers perceive your brand.

 

Whether it is about supporting a good cause, caring for the environment, making your employees feel at home or volunteering, it is important to take that step further and make a change that will impact society.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Small is beautiful

Good things often come in small dosages. Firms in the know and in need of a fresh PR boost are often getting just what they want from micro-influencers, who generally work for less money, tend to be more passionate about what they do, and are eager to build substantial long-term relationships with brands.

 

Say something authentically

 

A new study on micro-influence in advertising and public relations shows that those involved in the subfield tend to be highly committed on a personal level to what they are saying, and who they are promoting. Micro-influencers are particularly well represented in the fields of lifestyle and fitness, fashion and beauty, hospitality and tourism, and food and beverages. Ninety-nine per cent of those asked on the survey said that working with client firms with which they share core values is very important to them. The lower numbers of followers they have is more than compensated by significant, provable engagement and quality of posts and discussions, triggered by consumers who often care just as much about the products for sale and being rated for quality on various websites.

 

Instagram, of course

 

Although small by nature, micro-influencers have unlimited potential, gravitating to the biggest and most visible e-platform for sharing ideas of all kinds: Instagram. More than three-fourths of those asked responded that this is their preferred social media site for sharing and exchanging opinions on products they promote – and for keeping current on trends. Nearly 80% of micro-influencers spend at least three hours a day on social media. In the long-term, these initially smaller degrees of influence may add up to something very big indeed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Email is king – but what accounts for its reign?

Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was credited as the single-most important way to communicate with clients and customers, according to a new study. All the apps of today fail to compare. Yet much remains unknown about how and why email is used and how effective it still is.

 

Somewhat off-message

 

While communication teams crave knowledge about how useful email and other communications channels are, there is a lack of agreement and ideas on what, exactly, we need to know about the sending and receiving of messages. Deciding what metrics should be used and how to even start measuring communications brings up big challenges. Internal measurement of communications in companies remains mysterious. Finding clarity will be of incalculable worth to digital marketers, since persuasive messages need to be received in optimal right way at the right time if they are to be most effective.

 

Don’t forget to write

 

While ROI and SEO rank highly in the minds of businesspeople and the PR firms that help promote them, the lack of attention paid to how information is exchanged in the information age is of growing concern. Marketers who are able to paint a picture of and take advantage of precisely what effective communication is stand to greatly boost potential in years to come. As IT continues speeding up communication and giving us more options on how to communicate, the metrics of effective messaging will be of increasingly great interest to anyone with something to say.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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At home on the road, now more than ever

It’s never been easier to take a trip and still feel the comforts of home. According to a recent study, the market for accommodation worldwide is worth over $630 billion, and is estimated to take a flying leap to nearly $900 before 2026. Supporting conditions for the growth are surges among several demographics among leisure and business travellers, as well as the development of varied online platforms for booking places to stay. The online option in particular is a game changer for the industry, and has transformed many individual residences into hotel rooms, dramatically multiplying the number of places available to travellers.

 

Opening up

 

Easing up on formerly tedious visa requirements in countries throughout Africa as well China and India is also significantly contributing to the global trend for more widespread travel accommodation bookings in hotels, B&Bs, paying guest accommodation and other places to stay. Accommodation seekers on the road are most interested in mid-range options for their mix of services and reasonable prices.

 

On the move, all the time

 

The growth of tourism and travel overall, particularly the ease of booking tickets online for travel by air, rail and by road, goes hand in hand with the trend. The over-tourism phenomenon, though, shows that some prudence and guidelines may be needed for sustainable long-term growth in the accommodation sector. Both travellers and locals should not be overwhelmed. Otherwise more major cities and venues will have to corrective measures taken by the city of Amsterdam, which recently asked tourists to consider going elsewhere, and has implemented steps designed to gently slow the flow of people coming to enjoy the popular Dutch city.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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