pr digital agency bangkok thailand

Content marketing that matters

For digital marketers, content is more than sum of its parts and SEO, of course. It’s also linked to integration. Ideally, good content spans departments, picking up the best contributions overall. Some marketing experts suggest interdepartmental teams meet regularly to get all the right verticals working in the best ways, cross-pollinating in ways that enhance the ability of any business or organization to share its key messages with others.

 

Content that virtually self-disseminates

 

With attractive campaigns and messaging that takes into account the main objectives of key experts and stakeholders, the content created and posted and shared companies and spread by influencers will resonate more naturally and be in a better position to achieve success.

 

Content as stories told well

 

This blurs the lines between news articles and videos and advertisements in ways that can more easily be capitalized on, when storytelling devices and keywords are synched in ways that add up to better, more memorable customer experiences. Indeed, the fullest interaction with buyers now involves feedback from and interaction with in ways richer than envisioned just a couple of years ago, now that social media application is becoming more sophisticated among digital marketers. And big data facilitates sharing of what customers want and value in terms of interest and bottom-line spending.

 

Content that keeps giving

 

A key component of content marketing today takes into account how buyers want more interesting stories, and generated from fellow end users, or through less overt advertising, and more of an entertaining but informative approach. For example, a car manufacturers will help customers stay up to date on the latest restaurants, travel hotspots and other destinations within reach by automobile. For public relations professionals, semi-promotional articles and soft sells that don’t explicitly promote products create ever-widening circles of sells friends and contacts whose products and services are more directly talked up in these articles, and who will remember you next time.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Sports influencers making lots of smooth moves

After a slow start compared to other marketing fields, sports marketing has taken off, and shows no signs of slowing down. Industry experts cite a variety of factors for the trend, but particularly the relatively sudden appearance of Gen Z’s financial prowess. This digital native, most socially conscious demographic is expected by next year to be spending anywhere from US$30 billion to over US$100 billion annually. Just as e-commerce platforms and big data are coming of age, not surprisingly, so are the youngsters best positioned to take advantage of new ways of spending income, including sports-related purchases.

 

An e-marketing bonanza awaiting

 

The new earners and spenders of Generation Z are seen as being more pragmatic, supportive of social initiatives, and robustly responsive to campaigns of all kinds that directly appeal to them and appear genuine in intent. At the same time, around two-thirds of marketers of sports events, teams and equipment and see more influencer programs as being vital for their field in the mid- and long-term future. The up-and-coming generation in particular can long expect to be targeted with sports-related campaigns.

 

Great ROI for sports marketing

 

The ROI of recent sports marketing programs indicates that they are very effective in generating profits. Sports marketers in recent studies said this is facilitated by having open relationships with influencers and working collaboratively to ensure that the authentic reach of their influence was optimized in line with client companies’ needs and matching them in turn as closely as possible to the expectations of buyers.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Creating content that delights

Even as public relations companies attempt to find out and deliver the kind of content that consumers want, they are attempting to better their techniques that will help them do so. If this sounds like putting the cart before the horse, that’s because it is. But the alternative to not taking risks in creating content is falling behind in a highly fluid online marketing scene.

 

Disconnected, but forging on

 

While there is a significant disconnect between the perceived effectiveness of content between creators and audiences, and how effective content is having on delivering results, plans are underway to make improvements. More moving, meaningful brand experiences are desired, but the devil is in the digital details as to how this can be achieved – and tracked. A new study shows that marketers are focusing on creating content that demonstrably delivers ROI results, is efficiently managed, and makes use of more compelling visuals. Only that without better ROI results, content that can be seen as effectively managed and is visually exciting may not be either, actually, and would necessitate a return to the drawing board. A stunning 95% of content on brands is ignored by audiences, according to one estimate.

 

Tell me a story that I should like even more than you do

 

So what’s a good PR team to do? Tell a great story that inspires consumers to pay for the products and services being delivered, of course. But until the secrets of how to deliver exactly what keeps consumers entertained and paying up, by teasing useful information from big data, the disconnect between content providers and audiences will remain. It’s no wonder PR workers are seen as having jobs ranked more stressful than most, when the kinds of precise results asked for by clients are attempted to be met on channels and platforms through content that often is so hard to define.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 051 pr bangkok digital marketing agency thailand

Social media followings don’t mean influence.

The simplistic philosophy that large numbers of social media followers mean high levels of engagement and influence no longer carries weight. The easy accessibility of automated algorithms means that even those starting from scratch can boast of thousands of Twitter or Instagram followers within just a few weeks. While the numbers may look good on rate cards, there is nothing in these stats that demonstrate any sort of targeted, relevant or sophisticated reach.

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