In 2020, consumers are looking to align with brands or companies that prioritize corporate social responsibility (CSR). It is completely essential for public relations for a company to show care for society – according to various studies, around 90% of the general consumer pool will buy a product because it advocates for an issue they care about whereas 75% will not buy from a brand that supports the contrary to their beliefs.
Promote social and environmental activities
Donate to organisations to support good causes. You can also organize or sponsor events in honor of a cause. Brands with a huge audience can help educate them on current social issues and ways they can help make a difference.
Offering volunteering days to employees can serve a two-fold purpose – spreading your brand name among the supporters of a cause and also helps build camaraderie between members of a team.
Treat your employees well
The current job market is extremely flexible. Employees are constantly on the lookout for a cool working environment. To ensure that your company attracts the best talent and keep them happy, offer attractive perks and make your workspace the place to be.
Show care for your environment
People are looking to reduce their impact on the environment and some of them expect the brands they support to do the same. Cut down on plastics, try to reduce usage of energy from non-renewable sources or support a good cause. It’s the little things that can make a world of difference to how your consumers perceive your brand.
Whether it is about supporting a good cause, caring for the environment, making your employees feel at home or volunteering, it is important to take that step further and make a change that will impact society.
The Human & Digital Communications Agency
Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.