pr digital agency bangkok thailand

Sports influencers making lots of smooth moves

After a slow start compared to other marketing fields, sports marketing has taken off, and shows no signs of slowing down. Industry experts cite a variety of factors for the trend, but particularly the relatively sudden appearance of Gen Z’s financial prowess. This digital native, most socially conscious demographic is expected by next year to be spending anywhere from US$30 billion to over US$100 billion annually. Just as e-commerce platforms and big data are coming of age, not surprisingly, so are the youngsters best positioned to take advantage of new ways of spending income, including sports-related purchases.


An e-marketing bonanza awaiting


The new earners and spenders of Generation Z are seen as being more pragmatic, supportive of social initiatives, and robustly responsive to campaigns of all kinds that directly appeal to them and appear genuine in intent. At the same time, around two-thirds of marketers of sports events, teams and equipment and see more influencer programs as being vital for their field in the mid- and long-term future. The up-and-coming generation in particular can long expect to be targeted with sports-related campaigns.


Great ROI for sports marketing


The ROI of recent sports marketing programs indicates that they are very effective in generating profits. Sports marketers in recent studies said this is facilitated by having open relationships with influencers and working collaboratively to ensure that the authentic reach of their influence was optimized in line with client companies’ needs and matching them in turn as closely as possible to the expectations of buyers.


The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Promoting sports like a champion

“At Vivaldi, we have a special passion for sports,” says the head of Thailand’s top PR agency, CEO Joseph Henry. “Going above and beyond traditional media relations, Vivaldi sports practice has proven able to deliver totally integrated paid, earned, shared and owned, marketing, influencers, video, social and media campaigns for clients.”


Among the prestigious clients who have partnered with Vivaldi are the Phuket King’s Cup Regatta, which has retained Vivaldi for 13 years; One Championship MMA, Honda LPGA Golf, The Music Run and Warrix, manufacturer of the Official Thai National Football team jersey.


In recognition of Vivaldi’s continuing leadership in sports PR, social media and events, the CEO was invited to serve as an Awards Committee regional judge at the 2018 Sports Industry Awards (SPIA). Previously, Vivaldi, the leading PR agency for sports in Thailand, won SPIA’s Gold for the Best Sports PR Agency in Thailand in 2016, and in 2017 earned the Silver for the Best Sport Event Supplier in Thailand.


Vivaldi was perfectly positioned very early on to maximize the strength of its relations and strategic expertise in the sport industry, harnessing social media, digital content and the media to help support the development of sports and tourism in the country,” says Henry, who is competitive Ironman Triathlete and Ultra long-distance runner.


Team Vivaldi is better positioned than ever to continue capitalizing on its strengths. Not resting on its laurels, in 2018 the integrated public relations firm won pitches for the Honda LGPA golf tournament, Bangkok Bank CycleFest and the leading sport fashion retailer for JD Sport. Vivaldi’s reputation as the top Sports PR agency in Bangkok keeps gaining momentum.


The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.


Best PR Agency Delivering PR | Social | Digital.

Read More