Travel with your face

Commuters in China are gliding through the air – four metres off the ground, to be exact – with the greatest of ease, thanks to new facial-recognition technology that has been synched up with in the subway system in the north-central city of Yinchuan, bringing a degree of greater automation to the capital of the Ningxia Hui Autonomous Region. Trial runs have run smoothly and are being heralded as one more example of Chinese industry and electronic potential. Engineers and government officials say more systems are expected to be introduced throughout the country. Guangzhou in southern China recently also rolled out smile-activated technology in a couple of metro stations in a pilot system that also shows promise of being able to be widely adapted.

 

Huawei rides high

 

Created by hi-tech transportations firm BYD in cooperation with China’s global telecom firm Huawei, Yinchuan’s metro system represents an exciting future of possibilities for the smartphone manufacturer, which stands at the forefront of a global revolution, in which Chinese IT technology continues to provide global leadership in innovative systems for digital marketing and sales automation.

 

A boon for advertisers

 

With needing to pay for tickets less of a chore and topping up all the easier, commuters will have more time to consider how to spend their income in a country rapidly becoming cashless. Coupled with e-business giant Alibaba opening mega-shops using similar facial-recognition technology to make financial transactions smoother in stores as well as online, the future is very much now when it comes to convenience for buyers and those who want to advertise products and services to travellers in a growing area of public places. Alibaba also recently opened its first store in Europe, as the firm continues making inroads into new markets in developed nations.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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This just in: platforms come and go but it’s what you say that matters most. In a new report summarising the opinions of journalists, content quality topped the list of key KPIs, receiving one of every four votes. IT matters were also of concern to media-industry professionals, specifically meeting in-house goals of regularly publishing a particular number of original articles online, and the need to have and maintain a robust social media presence.

 

Please pass the press release

 

Most journalists agree that the most reliable sources for extracting information for the articles they write are press releases. PR agencies should take note and remember how their key products are being used if they are ever accused of being spin doctors. In an age with sources of veracity less clear and questions on authenticity on the rise, earning and maintaining a good reputation is a rarer commodity. Social media platforms are by comparison trusted as the best source of news by 10 per cent of the media.

 

Business as usual

 

In addition to the primary role of content, a lot of classic nuts and bolts of journalism remain in place, despite significant shifts in how information is presented and shared. Investigative research, in-depth interviews with and quotes from contacts already known and trusted by journalists remain highly valued. In terms of what’s being seen and consumed, also retaining high popularity are photos with a high resolution, videos and infographics. Journalists also value their own contacts with fellow members of the media. Even in an age of differentiated audiences and loss of advertising income, and beyond readership metrics, a classic, content-focused core remains most relevant to storytelling.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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In search of SEO

The calculus of optimizing a company’s online potential seems simple enough: get more people coming to your website and engaging in activity there that will boost profits. Only that there are many hurdles to overcome, due to lack of prepaedness for optimizing the great potential of SEO. And the fact that the rules of the game are subject to change.

 

Staying atop the digital dogpile

 

Getting and remaining listed highly on Google’s first page of search results is getting more difficult, as companies are becoming increasingly competitive in making sure their online presence is as good as it gets, led by attractive, relevant content in synch with what big search engines are asking for. Similar challenges, competitiveness and expense limits the effectiveness of click-baiting people into visiting your website. Good SEO comes down to an effective deployment of winning content, and good use of meta tags and keyword targets. A new study of small businesses indicates that the number one SEO metric used by small businesses is traffic from the likes of Google and other major search engines, while also significant are conversions and leads, as well as use of backlinks.

 

SEO, s’il vous plait

 

The study shows that only a third of small businesses have a fully developed plan for boosting SEO, but that by the end of this year, roughly half of all companies will have such a strategy. Over six out of 10 of the small businesses surveyed say that social media marketing is the most common SEO booster. Also important to the small firms was having a website that was easy to interface with smartphones, and investing more heavily in digital marketing.

 

Putting the O in SEO

 

As if all that wasn’t challenging enough, some observers say that by the end of next year, half of all online searches may be voice-activated. This is one more area in which many small businesses need to play catch up in, if Internet searches related to their products and services are to be anything close to optimal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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Boosting effects of positive news coverage.

Even if you’re not currently using a PR company to handle your media engagement and message amplification, your internal marketing team will still be able to leverage positive news items for maximum effect using a few fairly simple approaches. Here’s a quick guide.

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Communications messaging to avoid.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

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An interview with Thai PR.

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand

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A year of massive upheaval for the global media industry.

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the groundbreaking movements shaking up the worldwide media industry in 2017.

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Thailand Yacht Show 2016.

Vivaldi Integrated Public Relations recently hosted a press conference for the second edition of the Thailand Yacht Show, which will be held in Phuket in December. Vivaldi handled all communications components for the official launch, with the press conference in particular attracting a lot of media attention.

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Huawei Mate 8 regional launch Thailand.

Vivaldi played the leading role in a multi-channel PR program for the regional launch of the flagship Huawei Mate 8 smartphone. Celebs and social, native advertising and close partnerships with key media, all to power Mate 8 to the top of the SEA league

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Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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