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How to maintain productivity and stay focused while working remotely?

The answer to this question is quite simple. The biggest challenge in working from home for an PR professional is a lack of structure and routine which you are generally accustomed to in an office environment.

 

It’s up to you to create a work environment at home with a structure that caters to both your professional and lifestyle needs. These six simple tips will help you stay focused and productive throughout your workday at home.

 

Define your working hours

 

It is very easy for your work life to creep into your personal life and vice versa, especially when your office is probably 15 feet away from your bedroom and a simple way to avoid this happening is to define when your work day starts and ends – have a predetermined schedule, whether that is done by your employer or yourself. This rule obviously can be broken when you need to work out of your usual hours to meet a deadline.

 

Designate your workspace

 

Whether you have a home office you set-up shop in the middle of your living room, having a designated workspace can help you mentally prepare to stay focused throughout the day ahead. The bedroom is a strict NO (unless that’s where you’re most productive, in that case, to each his own) because it’s very easy to lose focus and crawl under the covers to take a nap or binge watch your favorite series, especially towards the weekend.

 

Dress for work

 

Dressing up like you normally would if you are going to step into the office will add to your productivity. Wake up, drink your coffee and get dressed like you normally would before you sit down to work. This seemingly insignificant practice can help you mentally prepare yourself for your workday and acts as a level of separation between your work and home life.

 

Avoid tending to household chores

 

Those dirty dishes in the sink, the dirty pile of laundry, a messy living room and everything around you can distract you when you’re working from home. As tempting as they can seem, hold off on all personal talks until your predefined workday is done. Try and tidy up before going to bed every night so that you don’t feel the urge to take it on during your workday.

 

Take scheduled breaks throughout the day

 

Schedule microbreaks throughout your workday besides your lunch break. This will help you recharge both physically and mentally – take a little walk around the house, call up a colleague, check on your social media, etc. to prevent getting too immersed in your work and eventually breaking down.

 

Take advantage of the technology on offer in 2020

 

Not everybody loves being alone. If you’re an extrovert and you thrive on interacting and sharing your ideas with other people, take advantage of text-messaging platforms like Line to converse with your coworkers all day long. If something important comes up, you can connect with your team on Zoom to have virtual face-to-face conversations. At Vivaldi PR, we are set-up to make full use of the technology at hand.

 

Follow these simple steps and you will be good to work from home – focused and just as productive as you’d be at the office.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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What you say and do during COVID-19 will define how people view your company or brand when the crisis passes

We are all, of course, trying to navigate the unchartered waters of the COVID-19 crisis; we are living on a day-by-day news cycle as new information and statistics constantly come to hand. Now is the time for companies and brands to show what they stand for and what they believe in. This is where your values become very public.

 

Those who step up to the challenges we’re all confronted with and offer either a solution or a helping hand will not be forgotten, because consumers can see they are doing something with a purpose and not for a profit.

 

Take Coca-Cola in the Philippines for example, they put commercial advertising for Coca-Cola and all their other brands on hold and committed their advertising space and budgets towards supporting COVID-19 relief and response efforts across the most affected communities in the country. In their statement, Coca-Cola said they will re-channel PhP 150 million to the provision of protective equipment, beverages for health workers, deliver food packs to the most vulnerable families and they are also supporting small retailers affected by the crisis.

 

All business owners and leaders need to reassure their staff, customers, and suppliers throughout this crisis. They need to be present and reach out and ask what they can do for others. Instead of looking for sales, look for ways you can help. This kind of understanding and compassion will be reciprocated once the crisis passes, and it will pass eventually.

 

There’s not one business that is immune to the commercial and personal affects of the COVID-19 crisis, we are all in this together, so the more we all communicate, share information, and work towards ways to help each other the better positioned we will all be when we return to business as usual.

 

If you need some advice, please feel free to call us.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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HOW WORKING REMOTELY CAN BE BUSINESS AS USUAL

The growing concerns surrounding the spread of Covid-19 is forcing business owners to look at alternatives for how they can stay operational yet protect their staff, customers, and suppliers. For many businesses, one option is to initiate a remote working policy and have all employees work from home. But how is that manageable?

 

Some companies embraced remote working many years ago and they have proven it can be done; one prime example is Automattic, the company behind the popular WordPress website and blogging platform. This is a billion-dollar company with around 400 employees and no offices, that’s right, not one office.

 

The technology available to us all today makes remote working easy and productive. Aside from email, we have Skype, Zoom, Slack, Eko, WhatsApp, and more. Even the good old-fashioned conference call is effective.

 

One of the most important factors to making this work is having a project manager or a project management tool. The aforementioned Slack is one such option, as is Thailand’s own Eko, developed by Korawad Chearavanont as an alternative to Slack and other apps.

 

Change is difficult for many, but when circumstances such as those confronting us all right now arise there is a need to embrace change and make it work for your business.

 

Once a company masters the remote working process they can continue to use it to their benefit once the Covid-19 crisis passes. It opens the door to engaging the skills and talents of freelancers and consultants from all corners of the world. This, of course, expands the capabilities of a company.

 

There is another benefit to embracing remote working and that is staff morale. There are times when some staff may need to be at home for personal or family reasons, giving them the option to work from home while still being a productive member of the team gives them a boost and shows them that the company respects their needs.

 

At Vivaldi, we started to explore the potential of remote work in early 2019 and we have not looked back since. If you would like to discuss our experiences with this and how we make it work for us please feel free to get in touch.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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How businesses can build reputation during this crisis?

Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis.

 

The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than later to ensure they can traverse this period in the best possible way and to do this requires a well-defined leadership position and clear and concise communication with staff, stakeholders, and customers.

 

Unexpected events such as these can catch businesses off guard; they can also have a major impact on sales, revenue, and a brand’s reputation if the situation were to be mismanaged.

 

The importance of having protocols in place, both in-house and out-of-house, for prevention and protection cannot be underestimated at this time. These actions are seen and noted by everyone and as such will be remembered once the crisis has passed.

 

So business leaders need to develop a plan and implement it sooner rather than later. It’s key that staff understand the measures being put in place to protect their safety, the same applies to any customers that interact with your staff and also your suppliers. In a world where fake and misleading news is widespread, the onus falls on companies and organizations to put forward reliable and fact-based information.

 

But to ensure this information remains current it needs to be continually updated as new details come to hand from resources such as the World Health Organization, Ministry of Health, and credible and trusted media only.

 

Working closely with your chosen PR and communications partner is an important factor to ensure your messages are as clear and effective as possible. They can also help with internal training to better help the management team respond to both internal and external questions about your preparation, plans, and management of the effects of Covid-19.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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ROI that keeps on giving

A new survey of 9,000 people in the United States shows that consumers are willing to support companies that support the causes important to them. Just over half of respondents said that they had actively supported a cause of importance of them over the last half a year. Almost 70 per cent among this group reported being altruistically active on more than one front, and were engaged in activities such as making monetary donations, signing petitions and participating in protests.

 

Build a better planet

 

Americans of all ages expressed willingness to stand up for what they thought was important. Issues supported varied, with the topics of stopping global warming and strengthening anti-firearms legislation being particularly popular. Other matters of concern included boosting animal rights, and protecting and promoting opportunities related to women and children, plus expanding access to educational opportunities throughout society. Survey takers reported significant interest in willingness to support and buy from companies perceived as being in synch with their own values.

 

Towards egalitarianism, maybe

 

The onus is on companies to evidence their engagement in helping build a fairer society. Although 180 firms in the US recently signed an agreement to enacting economic policy that would support all people in the country, over half of respondents said that they doubted that companies would actually deliver on this promise. If and when companies took a position contrary to their own, almost 75 per cent of American consumers said they could overlook this and still buy their products and services. However, around half of respondents said they would need a good reason from a company’s leadership explaining their position.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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A world even more online

E-commerce will continue its rise in 2020, making buying things easier than ever. AI will seep into more facets of everyday life, helping automate previously complicated problems related to Internet usage. Cloud services and storage networks will become more standard as well. Websites will be easier to create as coding requirements decline. Overall, 2020 looks to be a year full of opportunities for anyone involved in shopping online, from sellers and buyers to digital marketers. However, industry watchdogs are concerned that more privacy protection will be needed.

 

Make life simple

 

Two years from now, over 60 per cent of Thailand’s economy is expected to be digital. Getting all kinds of products and services, from groceries and taxis, to airline tickets and meals delivered to your home, will be increasingly simple and efficient. Moreover, Thailand will focus on fully developing 5G network services. Sectors linked to healthcare and transport in particular are expected to be made more efficient to benefit society, according to the Digital Economy and Society Ministry. The resulting opportunities for e-marketers is unprecedented.

 

Security concerns

 

A new survey of stakeholders in data security indicates that almost three-quarters of companies have in place processes for valuing data. However, less than 40 per cent of these firms report that data usage is consistent, significantly reducing the use of data for generating profits and plotting future investments. The amount of data on consumers is increasing dramatically. However, much better privacy protection is needed and industry experts are calling for clearer guidelines and stricter enforcement in order to build public trust.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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It’s 2020 – How to captivate your customers with your PR strategy?

Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and what your goals are. When communication is executed the right way, you can benefit from a seamless experience that translates to better products, more sales and enhanced customer service.

 

In the digital age, we have access to a wider range of resources and tools than ever before which enables PR professionals to take a more proactive approach to communications with the help of various digital tools.

 

Market brand stories

 

Over the last few years, storytelling has been growing into one of the keys to brand communications because marketing messages that tell a story will help form emotional bonds with clients. For PR teams, this means having a good idea of brand values and what is required for brand growth. The human factor is of utmost essence to make a connection in any PR campaign. Vivaldi PR understands that and blends human interactions & digital engagement seamlessly to produce results for brands.

 

Content is king

 

Marketing and PR trends have changed drastically with time but content is one thing that has always been and continues to be one of the most important tools for public relations. The right content has the potential to transform your business. Your content needs to demonstrate your understanding of your sector if you want your customers to respect your business as a professional outlet. Employ the right content to provide value and make sure that it is totally consistent with your brand ideals and PR strategy.

 

Add social media influencers in your strategies

 

Influencer marketing is one of the fastest growing means of PR. They have been the talk of the town over the past couple of years. They bring a lot of value when it comes to creating buzz around products and offers and by using them the right way, you can gain more brand awareness than ever. In 2020, make sure you focus on long-lasting relationships with influencers that suit your brand.

 

Listen to customer voice

 

Customer feedback is something PR teams need to focus on in 2020 because this helps you
get a clearer idea of what you’re doing right (and wrong) and also improve your business processes. A user-friendly, no hassle customer satisfaction survey can help PR teams gain valuable insight which can be used to make crucial improvements.

 

Public relations is one field of communications that goes through changes quite rapidly. In order to make your PR strategy withstand the test of 2020, you must pay attention to your means of communication. The right blend of customer feedback and content that showcases your brand culture will make it more likely for your strategies to see real success in the 2020s.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Press releases done right – Part 1

The press release is perhaps the most valuable tool in the industry, having been around for over 100 years. Public relations professionals have been using this tool to provide accurate, first-hand information to the media and public – the method of distribution is probably the only thing that has changed over the years.

 

The definition of a press release is quite broad. But to sum it all up in plain English – a press release is an official statement prepared by an organization which is sent to the media with the to convince them to publish a story based on information on the release.

 

This basic tool has withstood the test of time simply because it allows PR professionals to check a whole lot of boxes using one piece of content:

°Tell the story the way they want to

°Distribute these stories quickly and economically

°Present facts

°Secure media coverage

°And reach a wider audience

Let’s see how it all works.

 

A job well done typically means a press release goes through three stages:

 

  1. Write : The first and possibly the most important stage of a press release because this represents how your news is sent out to the media and eventually to the public.
    °Find the perfect angle that will resonate with people.
    °Make sure your press release is easy to read – do not ambush your readers with tons of technicalities. Try to find a press release template that works for you.
    °Write an attention-grabbing headline with 2 to 5 strong body paragraphs and supporting details.
    °Don’t forget to include contact information.
  2. Distribute : Once a press release is written, the next step is to distribute it. This can be done in different ways.
    °Pitching targeted media : Distribute the press release to targeted journalists along with personalised pitches to encourage them to read and publish your story. This task can be made easier using a media database.
    °Social media and owned media : You can post your press release on your own social media channels and send them out for internal distribution to members within your organisation’s database.
    °Newswire Services : These services distribute press releases to a large and broad spectrum of journalists. Similar to a social media newsfeed, a wire service is a platform where press releases can be posted and found by any journalist looking for a scoop that day.
  3. Post : After the press release is distributed, it is given a permanent place online to allow access to anyone looking for more information in the future. Many organisations have a “Media” or “News” section, where all of these press releases live forever. Companies that don’t have the resources to post to their own website can also post their releases to an external newsroom.

 

Now that we have a good idea about the life of a press release, let’s take a look at the types of press releases on our next blog.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Email is king – but what accounts for its reign?

Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was credited as the single-most important way to communicate with clients and customers, according to a new study. All the apps of today fail to compare. Yet much remains unknown about how and why email is used and how effective it still is.

 

Somewhat off-message

 

While communication teams crave knowledge about how useful email and other communications channels are, there is a lack of agreement and ideas on what, exactly, we need to know about the sending and receiving of messages. Deciding what metrics should be used and how to even start measuring communications brings up big challenges. Internal measurement of communications in companies remains mysterious. Finding clarity will be of incalculable worth to digital marketers, since persuasive messages need to be received in optimal right way at the right time if they are to be most effective.

 

Don’t forget to write

 

While ROI and SEO rank highly in the minds of businesspeople and the PR firms that help promote them, the lack of attention paid to how information is exchanged in the information age is of growing concern. Marketers who are able to paint a picture of and take advantage of precisely what effective communication is stand to greatly boost potential in years to come. As IT continues speeding up communication and giving us more options on how to communicate, the metrics of effective messaging will be of increasingly great interest to anyone with something to say.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The art and craft of email -Part II

As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is to keep to the point. Subjects should ideally be between six and 10 words long. In addition to reduced attention spans, and an IT incursion into all facets of life, most emails are now read on smartphones. The reader of your email may very well be in transit somewhere, navigating the physical world around them, so won’t have a lot of time to commit to reading your message – but also may very well have curiosity as to why you’re contacting them. So email well and be respectful of their mobility and the other worldly pressures.

 

Make your key message key again

 

Necessitating the recipient of your email to scan through several sentences before getting to the main point of your message is unadvisable. Don’t bury your key message. The first sentence your reader sees should almost always express your most important points. That being said, some cultural norms seep into email culture. For example, emails in Latin America often start with a bit of small talk rather before the main idea is expressed. But for the most part, it pays to be precise.

 

To be clear

 

Keep your main ideas clear and keep your words to the point. Brevity matters. In fact, in the era of texting, the subjects of emails can serve as the entire idea, and simply be followed by a message body that’s blank. Just sign off your short subject with “EOM” (End of message) or “NNTR” (No need to reply).

 

Keep positive

 

Another advantage of clear, short sentences and messages is that they prevent misinterpretation. A significant issue these days is that many emails are interpreted more negatively then the sender had in mind, and ambiguous words are taken to reflect ideas or a darker tone that the sender hadn’t intended to convey.

 

So what about emojis?

 

It depends. It helps if you know the receiver. While a smile in real life can work wonders, studies show that smileys are not their e-equivalents, but less effective conveyers of feelings. Worse emojis, may come off as overly informal or even unprofessional. More broadly, email ethics vary across cultures. Moreover, a lot of communication is sent through body language. So when you’re relying on messages sent mostly in just a few words, and mostly on smartphones, keep in mind that clarity is king.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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