pr digital agency bangkok thailand

Gen Z’s sustainable, supercharged shopping spree

The young people of the world know what they want and know where they can get it. This trend will only increase, as the newest generation grows up. Online marketers not tuned into the call of Generation Z’s growing legions of focused, often female online shoppers, entertainment seekers and social media users risk losing out to, well, the future, actually…

 

Currying favor, spinning stories

 

The boldness and brevity of Gen Z was sportily displayed by one spritely girl who upon discovering that Stephen Curry’s latest line of trainers were available only for boys, personally appealed to the NBA superstar in a Tweet sweetly succinct, imploring him to take action. The forthrightness and connection the young storyteller forged proved irresistible and the Golden State Warriors player Tweeted back saying he had arranged for his young fan to attend an upcoming home game. She did, and was presented a pair of custom-made Curry 5s, along with a promise that she’d be among the first to try out the new Curry 6s when they debut.

 

Beyond brand awareness

 

In addition to not being shy about putting CEO-types in their place, girls are giving big brands a challenging time by being more willing to buy off-brand and generic products, patronizing companies like Kirkland and Amazon Essentials. Brands are in better shape on another score though, as long as they’ve got logistics covered: almost half of Gen Z girls said that their top motivational factor for buying clothes online was fast and free delivery.

 

Get ready, providers of products and services and the PR firms supporting them: Gen Z is entering the workforce and will be shopping online more and more in years to come.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Singapore considers a war on fake news

Singapore’s new draft legislation targeting fake news, while sounding promising on the surface, opens up a range of significant issues and grey areas. “False statements of fact” would be illegal under the proposed law. Anti-censorship critics and supporters of freedom of speech worry that nobler conspiracy theories and strong opinions might be censured along with more blatant mistruths and hate speech, and that at any rate it shouldn’t government being the one with ultimate authority on deciding what gets a pass and what’s deemed unfit to be shared. The differences between misinformation, libel and things best not shared at all are open to question.

 

Who should judge?

 

Whether the likes of Google or national governments are better institutions for making tough judgment calls on what constitutes fake news or false advertising is a legitimate question. Whether news articles, social media posts and advertisements should come under the scrutiny of best practices, more stringent rules and regulations or actual laws is the question at hand. Current regulations in Singapore, as elsewhere, are already used to target certain forms of expression. Under the proposed legislation, additional stiff penalties a fine up to S$100,000 or, up to 10 years behind bars, or both, could be applied.

 

Digital mistruths to be targeted

 

The Protection from Online Falsehoods and Manipulation Bill certainly gives pause for thought on exactly what might or might not be info which is considered to be “prejudicial”, against “public tranquility”, against the spirit of “friendly relations” with other countries, or “an inauthentic online account or controlled by a bot”. Free speech, with effects on digital marketers’ spicier statements on the products and services they promote, could be muffled out of concern of not wanting to come anywhere close to being on the wrong side of the law. If the proposed law becomes official, digital marketers will likely have to find out for themselves exactly what will be allowed under the law.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Planet-friendly public relations

In a world awash in reports on plastic garbage patches, chemical-laced rivers and scary climate changes generated by human activity, consumers are becoming more willing to spend on products and services from firms that minimize their carbon footprints. Brands are scrambling to adjust course and show the leanness of their impact on Earth, some even pledging to become carbon-neutral in time. The race is on to boost corporate reputations and the worth of their social currency along with the health of the world.

 

Green planet, good PR

 

One study that was held in nine countries shows that consumers, if given a choice of products with similar quality and price details offered from different companies, would rank environmental policies higher than innovation and design or brand loyalty in deciding which company to buy from. Companies are beginning to think of going green as self-CSR, and realize that not only is more breathable air and less waste ultimately good for themselves and the world around them, but makes economic sense. Cleaner technology and environmantal initiatives attract customers who seek out corporations aligned with their altruistic values. Growing percentages of voters are in synch with these opinions of consumers too: in Thailand’s recent general election, a poll show that nearly nine in 10 voters expressed greater interest in parties with stronger environmental policies.

 

A planet functioning healthily

 

Making informed, planet-friendly decisions is an increasingly recognized part of ethical practices in business, politics and and across the spectrum of human activities. Ecological decisions can led to tax deductions and generate free PR that can help attract new customers, especially among the more environmentally conscious younger generations who are the buyers and businesspeople of tomorrow.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 055 pr bangkok thailand

5 Reasons to Work in PR

With disruptive technology, digital marketing and the explosion of content, the evolving world of public relations is promises greater career openings than ever before. If you are considering a move from say journalism or marketing into PR or this is a whole new field, then here are 5 Reasons to Work in PR.

 

PR is a boom industry

Everybody wants content and the main drivers are the growing needs of digital media from social media platforms to blog content and online PR platforms. In the US, official statistics predict a 6% rise in PR jobs in 2024 compared to 10 years previously.

 

PR is creative

In PR you can create a narrative and are involved in brand innovation and adding your input into the whole marketing process with clients; using your skills to shape a story for a specific goal.

 

PR is positive

Press releases and PR in general is often about promoting a special offer, introducing a new product or service or spreading a positive message. It is about targeting great results.

 

PR is measurably rewarding

Working across many traditional and digital media channels and platforms, you can see the efforts of your hard work in PR clearly and the reach and successes can be measured.

 

PR is about choice

You can work for a big-brand PR agency, opt for a boutique or niche firm or become part of a start-up or an agency focused on NGOS. A career in PR offers endless possibilities.

 

 

Call or email us if you want to know more about working at Vivaldi PR : Contact Us

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When PR gets bloody United Airlines.

United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications.

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blog 043 pr bangkok thailand

ECCO Spring/ Summer 2016 Collection.

“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.”

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