blog 033 pr bangkok thailand

5 reasons sponsored ads are good PR.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

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blog 033 pr bangkok thailand

Facebook, Twitter & Google sponsored ads.

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy. So much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

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blog 031 pr bangkok thailand

You’ve still got mail in 2016!

Smartphone use is reinvigorating email marketing and SMEs are upping the time, energy and budgets to reach markets via their inboxes. The time to start an email campaign is now. That’s the message being broadcast in the 2016 Email Marketing Insights Study.

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blog 030 pr bangkok thailand

9 tips for media relations success.

How do you get your marketing message not only heard but relayed through publications? How do you capture the attention of busy journalists so that they publish your marketing efforts? How do you improve media relations so that your marketing strategies succeed? The media is a company’s loudspeaker, amplifying what you have to say loud and clear so your target market can hear and ultimately respond.

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blog 029 pr bangkok thailand

How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster?

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