by tapissiear | Apr 28, 2017 | Public Relations
Even if you’re not currently using a PR company to handle your media engagement and message amplification, your internal marketing team will still be able to leverage positive news items for maximum effect using a few fairly simple approaches. Here’s a quick guide. If... 
by tapissiear | Apr 24, 2017 | Public Relations
Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a... 
by tapissiear | Apr 24, 2017 | Digital PR
Regular LinkedIn users who often check the classified job ads may have noticed an increasingly common trend among marketing recruiters – jobs requiring some expertise in data science (or “Big Data scientists”). Big Data and digitally applied skills jointly provide... 
by tapissiear | Apr 21, 2017 | Public Relations
United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications. Public Relations communications,... 
by tapissiear | Apr 17, 2017 | Social Media
Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from...
