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Delegating work is essential, but follow-up more so

At busy times, the only practical way for managers and team leaders to manage expectation is via delegation. Where this tends to not deliver results is where the person delegating the work is not able to follow-up on the work as a key element to the success of the project. If you are fortunate to have a great team around you which can be relied upon, then a large proportion of the resource management aspect of the given project is dealt with by whoever you delegate the work to; however, it’s worth bearing in mind that people have different approaches and different capabilities in terms of project management, and that workloads are constantly in flux. This is where it is important to show strong leadership, and accept the burden of final deadline satisfaction (which manifests itself as following up, asking for updates, communicating issues and renegotiating expectations where necessary).

It’s also worthwhile realizing that colleagues are often part-way up a slope of learning processes, and eventually, improving those processes – and the other departments whose work they touch. Try to put yourself in the shoes of the other person and develop an understanding of everything they have to deal with, both in terms of the unfamiliar work you just assigned to them, concurrently with their day-to-day workload and department managerial expectations placed upon them.

People are only human, which is a double-edged sword. Human beings have an amazing capacity to learn and absorb stress. People also make mistakes, and are frequently called upon to do amazing things in times of stress when they are simply not able. This is not their personal failing, but a failing in circumstance management, and that is partly down to you.

Do ask yourself if it is really necessary to delegate a task. There is an old saying, “if you want something done right….then ….”. This does not represent a failing of the wider planet as a whole in comparison to your own expectations, your high standards or your ego. Sometimes, people are just really busy, and in actuality, your project request is just garbage. So, yeah, do it yourself.

There are reasons why your instructions are not followed, and if you don’t listen to them, then the failing is yours and yours alone. If you want something done right, in terms of your own belief system (which is not real) and your own project management efforts based on your own schedule (which, again, is not real), then suck it up and do it without criticizing the best efforts of others.

There are ways around this. They involve process refinement, best practice, two way communications, empathy and the ability of people to whom you delegate work to just say ‘no’.

 

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5 Reasons to Work in PR

With disruptive technology, digital marketing and the explosion of content, the evolving world of public relations is promises greater career openings than ever before. If you are considering a move from say journalism or marketing into PR or this is a whole new field, then here are 5 Reasons to Work in PR.

 

PR is a boom industry

Everybody wants content and the main drivers are the growing needs of digital media from social media platforms to blog content and online PR platforms. In the US, official statistics predict a 6% rise in PR jobs in 2024 compared to 10 years previously.

 

PR is creative

In PR you can create a narrative and are involved in brand innovation and adding your input into the whole marketing process with clients; using your skills to shape a story for a specific goal.

 

PR is positive

Press releases and PR in general is often about promoting a special offer, introducing a new product or service or spreading a positive message. It is about targeting great results.

 

PR is measurably rewarding

Working across many traditional and digital media channels and platforms, you can see the efforts of your hard work in PR clearly and the reach and successes can be measured.

 

PR is about choice

You can work for a big-brand PR agency, opt for a boutique or niche firm or become part of a start-up or an agency focused on NGOS. A career in PR offers endless possibilities.

 

 

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Four of the social media trends that PR need to understand

Video is now essential

Scroll down your social feeds and you will probably see the sheer number and variety of videos posted or shared on there. It’s simply the most attractive, exciting and engaging form of media you can post. A lot of people worry that they can’t produce a video due to the prohibitive cost in terms of meeting high production value standards, but it’s really not necessary; the camera on a typical cellphone now has reached such a level that it is entirely adequate for shooting quick IG and FB posts. Just make sure the content is relevant, or if not, then at least make it funny.

 

What is the ‘90/10’ content rule?

The mix ratio here refers to the proportion split for your content in terms of balancing pushy, sales-y promotional stuff versus interesting, educating, helpful or consumer-useful (valuable) content. The 90/10 rule is heavily covered in social media marketing circles, but most companies seem to be unable to stick to it. Give up on the hard sell for a bit, and just offer people something they will like, rather than posting a call-to-action twice a day (this is fatiguing, and will result in lost followers).

 

Keep it brief

All captions should be short and creatively relay information. Infographics are a great workaround if you have detailed content that is too wordy to fit into the “140 characters, six seconds rule.”

Remember, constant consumption of social media for many hours every day makes people retarded, and in the words of Ron Burgundy, that is a scientific fact; so marketers must now work within the context of appealing to people’s considerably shortened attention spans.

 

Capture attention

Just as in real life, there are several ways to win the attention or affection of passers-by (or scrollers-by, in the digital domain). You can use handsome aesthetics, charm, wit, comedy, meaningful expression or deeply profound meaning; you can post topical thoughts on a recent news item; you could even use controversy to gather some onlookers. There is no particular preferred approach, so use everything at your deployment to develop a well-rounded content mix.

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