blog 059 pr bangkok thailand

5 quick tips for converting regular clients into eager ambassadors

Word of mouth has always been the cheapest and most reliable way of picking up new customer accounts or client contracts dollar for dollar. Having a loyal brand fan sell on your behalf, simply because they like your service, also provides you with the perfect channel to market free of marketing costs and delivered via a credible, third-party non-affiliate. What’s not to like?

Here are some leverage tips:

1. Keep up with the Comms commitment and stay vocal

Whilst you can get referrals once in a while when a friend asks a friend if they know anyone who proves a certain service, remaining bright, at the forefront and with top-of-mind recall is the best way to replicate this success over and over. On social media, be chatty and interactive instead of just pushing business messages out against a communications plan. Be real, and be active.

2. Offer rewards to your brand fans

Reward your regular customers, and go the extra mile to reward those who are serving as unpaid ambassadors on your behalf. They are much more likely to expand their efforts if they know those efforts are appreciated by you, and at least in some way rewarded. Develop an incentive plan to convert more customers into “pushers”.

4. Listen to criticisms and fix issues

No matter how well you conduct business there will always be the odd unforeseen problem, perhaps with the performance of a product or an unsatisfactory service request reply. You can switch round negative situations by showing that the criticism is valued by you and that you are able and willing to make the customer happy, even in somewhat stressful circumstances. This is a great way to convert dissenters into reps.

5. Be approachable, and value feedback

Learn what your customers most value and most want. Work hard to develop solutions that show you are working behind the scenes on addressing customer concerns and needs, because you like to as well as because you need to.

6. The customer is (nearly) always correct

It’s a bit of a cliché but customer service is paramount – even when serving those obnoxious, unforgiving or extremely unreasonable clients. Even the toughest customers can see that your efforts over time are worth rewarding with good word of mouth and ambassadorial loyalty.

 

Call or email us if you want to know more about working at Vivaldi PR : Contact Us

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blog 058 pr bangkok thailand

Basic PR tips for small startups

When you’re just setting out there with an entrepreneurial idea and limited budgets, you have a lot to handle just getting the project or platform ready, never mind choosing marketing channels or putting together an effective PR strategy. There are a few simple tips however that will help your startup attract potential online exposure, at least in a small way that will set the stage for your project growth. You don’t need to invest hundreds of hours in learning all about PR; just a few simple takeaways.

1.) Key messages are the most important thing

Key messages are the statements about your product or service that are arranged in an easy to understand fashion that quickly communicates what you are all about. If you’re not sure how to compose a key message, imagine someone asks you this question: “If you would like the world to know only one thing about your company or product, what would it be?” Whatever you answer will be your key message, or another way to understand it would be as the headline of your first press release

2.) You can use more than one key message

Usually you will have one overarching key message, which functions as your overall communication summary. However, you can use additional important messages (called sub-messages) which also convey other important information about your startup. Imagine that the key message is the headline to your press release and the 2-3 sub messages are the bullet points arranged just below your headline message.

3.) DIY PR is perfectly okay at the outset

Social media has made everyone their own publicist, so where in the past you would have had to pay a lot of money for advertising or magazine advertorials, now this buzz can spread for free over your social channels (if your messages are on point and people find them interesting).

4.) Content is important for everything

At the beginning when cash is tight, you are going to be writing everything yourself, and that’s perfectly fine.  All of the content you put on your website should support your key messages, so keep information short and sweet and make sure everything points back to your overall communication direction, which is your key message. The content will flow easily then and people will not be overwhelmed (hence bored) with pages of text.

5.) Outsource your editing or proofing to cheap freelancers

It’s always helpful to have someone else review and make slight changes to your content, as they will probably see errors to which you are oblivious. Sites like fiverr give you the option of getting semi-pro writers to look over your stuff and suggest ways it can be improved in terms of general positioning of your content and messaging.

6.) When you’re ready to up your game and grow your business

Public Relations does one thing, and that is to amplify the message. When you’re at a point when there is some interest in your startup and you really need to launch properly, this is the perfect time to engage with a PR firm.

 

Call or email us if you want to know more about working at Vivaldi PR : Contact Us

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