by tapissiear | Mar 20, 2018 | Business, Digital Marketing, Public Relations, Social Media
1. Be serious in assessing, and in providing a Caveman solution The average net user spends 118 minutes on social media channels per day; that’s nearly 14 hours a week. When you start to add up all those hours in a serious way, the results can be somewhat alarming.... 
by tapissiear | Mar 20, 2018 | Digital Marketing, Digital PR, Public Relations, Social Media
A journalist Journalists are both newshounds and storytellers, and so are ideally placed to source, write, edit and by-line authored, written content. A community manager Community managers do more than promote and distribute general content; they are... 
by tapissiear | Mar 15, 2018 | Business, Digital Marketing, Digital PR, Public Relations, Social Media
The core skills you learn and use in PR transfer well to the newsroom. They include: Writing abilities A large part of the PR day involves writing, including a tonne of documents across press releases, photo captions and blog articles. Companies hiring for a... by tapissiear | Mar 14, 2018 | Business, Digital Marketing, Digital PR, Public Relations, Social Media
For many businesses, 20% of their client base represents 80% of their turnover. Here’s how to get more accounts like these. Understand the audience. A CRM system, and one that is not necessarily the most expensive but one that works well for the size of your... 
by tapissiear | Mar 8, 2018 | Business, Digital Marketing, Digital PR, Public Relations, Social Media
1. Fast-loading content for smartphones Google recently revealed that its new algorithm will rank pages partly by website loading speed, so a fluid and delay-free experience is essential for visitors. Simple metrics will show weaknesses here; you will have a...
