blog 089 pr digital bangkok thailand

Apple throws down the challenge to Facebook’s web trackers

Apple has never recently hidden their discontent with the way Facebook manages its users’ data. Now CEO Tim Cook has said publically that the upcoming macOS Mojave and iOS 12 versions of Apple’s Safari browser will feature “permission blockers”, throwing a spanner in the workings of Facebook’s advertising revenue generation.

 

“In Safari, enhanced Intelligent Tracking Prevention helps block social media ‘Like’ or ‘Share’ buttons and comment widgets from tracking users without permission,” Apple said in a statement. “The move won’t completely stop you from being able to use Like and Share buttons or make comments on sites using Facebook plugins on websites, but it will require you to take the extra step of confirming that you want to have Facebook share your data via a pop-up that warns of as much”.

 

The new system will work in such a way that if the IOS user does not consent to data sharing when they click like and share on Facebook, then the process will be interrupted locally before any data share consent is uploaded to Facebook.

 

This is a massive movement in the power games between two of the world’s largest companies. It’s a show of unity to Apple users, and a brand expression that Apple has your back and is working to secure your data and data permissions.

 

The company does not believe that the user experience will be massively inconvenienced, and presumably there will be an option to switch it off for dedicated Facebookers.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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blog 091 pr digital bangkok thailand

3 influence areas where digital marketing affects decision-making

1. Use of analytics

 

Digital marketing and analytics can provide marketers and company directors (and PR companies too) access to large amounts of data that can be used to figure out how clients look for products, buy things, and converse with companies.

 

Google Analytics and the whole concept of “big data” (and crucially its analysis) allows businesses to understand their target audience and use these insights to change up plays on the fly. It’s about hearing, understanding and communicating in the correct language. This leads to stronger relationships between customers and companies, and more opportunities for sales.

 

2. Brand trust and consumer trust built on social

 

These days, brands must work harder than ever to win trust and manage customer relationships in an effective way. Everything is out in the open now and happens in real time. There are countless reviews out there, good and bad, and permanently available for all to see.

 

Social media provides companies with an opportunity to develop relationships with their prospects through credible and transparent marketing that is more easy for customers to accept than the dull strike force of push marketing. Brands connect to their base through influencers, shares, and viral, allowing for a more organic marketing experience.

 

3. SEO is everything

 

One thing has stood for the last ten years as a paramount cornerstone for digital success: SEO. The rules keep changing, the tricks and shortcuts continue to be improvised and worked round. When you want immediate info on a product or company, where do you go?  Google of course.

 

An effective SEO strategy and a continually growing content marketing (Owned) strategy are crucial components of any marketing or PR strategy.

 

Organizations that know how to make the most of their inbound marketing efforts, create useful content, and attract back-links will get the rankings they need to race ahead of the competition. The better a company’s ranking is, the more likely they are to generate sales.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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