blog 092 pr digital bangkok thailand

Five ways influencer marketing can move you forward

1. Build trust

About 92% of consumers are more likely to trust recommendations by their friends over online reviews. This is why it is essential to use every platform at your disposal to connect and build that trust. Think in terms of conversations because this is the most effective way to build customer partnerships on social platforms.

 

2. How to handle ad blockers

Ads from every direction cause apathy and frustration for users. Influencer marketing circumvents ad blocking software by delivering a visible and authentic message to customers wherever they might be.

 

3. When cash is an issue

If marketing funds are an issue, go through the micro influencer market for IG and whatnot. There are a lot of KOLs out there you have small but engaged followings they are trying to grow, so work with them early on (and cheaply), and support that growth.  You both benefit and can create synergistic partnerships that will last and be respected (and used well in future).

 

4. Group targeting

Mass segmentation with digital or social ads delivers really poor ROI. This is especially true for location-dependent businesses (or clients) such as malls and restaurants. Use every filter possible to target the most highly relevant consumer groups for your offering.

 

5. Reaching out for SEO assistance

Finally, a good time to use influencer marketing can be when a business needs extra help with their SEO strategy. Influencer campaigns can help to boost brand search rankings through back links and social credibility. Apparently, user-generated social posts make up about 25 percent of the search results for the 20 most popular brands in the world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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blog 095 pr digital bangkok thailand

Michelin chooses Vivaldi to bring to market the new ‘Michelin Primacy 4’

Michelin, the world’s leading tyre company, is launching its new Primacy tyre range, starting with Primacy4. As the concept ‘Safe When New, Safe When Worn’ suggests, the tyre provides lasting safety and excellent performance in both new and worn states. The new product also offers silent tyre operation, providing ultimate passenger comfort and enhanced driving experiences.

 

Vivaldi integrated Public Relations was chosen as the communications agency appointed to manage the distribution of news and content surrounding the launch. The agency was selected on account of its long track record and leading-edge consulting experience in working with automotive clients in Thailand.

 

The Thai launch included a test drive for media which Vivaldi managed, as well as the Thai language distribution of relevant content and news. Vivaldi conducted media monitoring activities, and advised Michelin on how to tailor its communications approach for maximum punch, reach and relevancy.

 

In Thailand, the new MICHELIN Primacy 4 will be marketed from 1 July 2018 onwards; and will be available in 31 sizes, from 15- to 19-inch diameter, offering fitments for popular vehicles such as the Toyota Camry, the Honda Accord, the BMW 3 and 5-series, Mercedes E and C classes, and many other premium vehicles designed for safety and driving comfort. Michelin Primacy 4 is available at ‘TYREPLUS’ and Michelin’s authorized dealers across the nation. For more information, please visit www.michelin.co.th

 

The Human & Digital Communications Agency

Vivaldi Thailand will be consolidating its position as leading automotive PR consultant with the announcement of new automotive media clients coming on board by next year.

 

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blog 094 pr digital bangkok thailand

Facebook’s own News shows get go-ahead with Monday debut

Facebook recently announced it was funding the creation of 10-12 news channels for use on its own Facebook Watch video content delivery platform as part of its offering to Facebook users. Facebook has collaborated with US-based publishers and media houses to create bespoke content for its own channels, beginning distribution from 16th July 2018.

 

The videos will be hosted in an entirely new section of Facebook labelled Facebook Watch, with a focus purely on news consumption and analysis. The section also features videos from local and national news pages and will be personalized based on the publishers people follow and their friends’ viewing habits.

 

They include:

  • On Location, a daily news show featuring ABC News journalists from around the world providing “on-the-ground reporting” and discussing the day’s top headlines.
  • Chasing Corruption Host Ian Hoppe travels across the country to meet “some of America’s toughest watchdog journalists” and discuss the stories they have uncovered.
  • Undivided ATTN: from ATTN is a weekly explainer show that will break down the biggest issues of the week in episodes hosted by a rotating cast.
  • Anderson Cooper Full Circle from CNN is a daily global news brief (evenings Monday through Friday)
  • Fox News Update will feature Fox News Channel chief news anchor Shepard Smith offering his take on the latest news every weekday afternoon.
  • Mic Dispatch is a twice-weekly show from Mic in which correspondents “go beyond the headlines to profile the underrepresented, the problem-solvers and the provocateurs.”
  • Quartz News Each episode investigates one story, explaining the often-counterintuitive economic and technological forces shaping world events.
  • Real America With Jorge Ramos from Univision features journalist, anchor and author Ramos traveling around the country to deliver the perspective of “immigrants of diverse backgrounds and situations.”
  • More in Common from ABC Owned Stations is a weekly series that will showcase the bridges being built between people of various races, religions, genders and backgrounds.
  • At What Cost? is a weekly series from Bloomberg that examines the biggest headlines of the week and how they will impact people, their finances and their future.
  • Profile from BuzzFeed News is a weekly interview show hosted by Audie Cornish of NPR’s All Things Considered and featuring a different newsmaker each week.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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