blog 098 pr digital bangkok thailand

Growing brand awareness through competency

Brand awareness is crucial to success, but many digital marketers forgo it as it does not have the CTR of a dedicated sales campaign. However, awareness is key to establishing credibility, and that is a great platform on which to build segment leadership.

Marketing

The most obvious way to improve brand awareness is to seek the services of an established digital marketing agency, but with the social tools and search engine ad tools, you can effectively do it yourself. This can have a huge impact on the awareness of your brand and establish you as a key player in the industry, with campaigns that focus on views instead of immediate, expensive click-throughs.

Utilize social media

Social media leverage carries obvious benefits, and the usual rules apply – keep content relevant, regular, and avoid divisive topics. Reply to any customer comments in good time, running promotions and interacting with the public in a friendly yet professional manner.

Sponsorships

Sponsoring and event, team or project has been long-proven to deliver brand awareness, although the costs can be high so alignment should be made as relevant as possible. Look for co-branding opportunities with partners or clients where possible to help manage costs. Try to avoid going too corporate and look for two-way engagement where possible.

Competitions

Nothing catches the public’s attention like good competition, and this can have a huge impact on brand awareness. In particular, running a competition on social media where users can enter by liking and sharing a post can very quickly showcase your brand to a much wider user base and encourage more people to follow you.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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blog 097 pr digital bangkok thailand

Crisis manage like a PR pro

Many people believe that much of a PR practitioner’s work is crisis mitigation. In reality, it’s usually less that 0-1% of the time per client account (hopefully).

When things go astray, it’s usually because of the unforeseen; but there are several things you can do to get through any incident efficiently and without lasting damage.

 

Take lead and own it

There is a difference between putting out a holding statement and accepting legal culpability. Never issue any crisis comm’s that imply you or your client were at fault. But you need to make media and the public know that you are aware something has happened and that you are investigating, either internally, with the client or with the relevant authorities. This is the purpose of a holding statement.

 

Have people ready

Make sure that senior people within your company are aware and are briefed on what they can or cannot say. Note that this may be a different person to whoever picked up the news report initially. Co-ordinate and plan resource.

 

Listen to feedback

You need to try to listen to what the public is telling you about what you are doing in your business, and doubly so in crisis situations. Another way to do this is to check out what people are talking about on social media. The feedback that you receive from the public can be useful for forming a great public relations response.

Don’t panic

Freaking out only makes things worse. Think calmly through the situation, in close collaboration with your teams. You can also reach out to trusted sources outside of your company, if you need further (confidential) advice. People do crazy stuff when they are under stress.

 

Turn crisis into opportunity

If the spotlight is shining on you for all the wrong reasons, think about how to manage the situation properly and look at the possible contribution of positive exposure. Nike was pulled apart by an angry president recently for their choice of posterboy. Their sales grew by 23% the following week.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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