blog 100 pr digital bangkok thailand

Sportingly good PR moves

In our IT-driven, increasingly couch-potatoey world, there’s nothing quite so feel-good as a story promoting something – anything – that gets people up and moving. Especially when it comes to spurring today’s oft softer, sedentary youngsters across cultures and continents to take timeouts from their e-lifestyles.

 

In the US, the market for sports has mushroomed 55 percent since 2010 and points to the great marketing potential associated with youngsters having a grand old time, offline. At the same time, too many American kids are now listed on the sport of life’s inactive roster: the percentage of US adolescents classified as “inactive” leapt disturbingly from 20 percent in 2014 to 37 percent the following year. There are countless inspiring athletes and moments of drama more than worth sharing far and wide. Golf alone in the US, for example, generates just under $4 billion in the US for charity every year, accounting for 1% of all charitable donations in the country.

 

A touching sports story never fails to uplift, and remind so many of us why we got into our favorite sports in the first place. Beyond the complicated rules of the greater world and the familiar routines we encounter there every day, athletes have an uncanny ability to provide glimpses of the purest inspiration, and escapist, breathtaking add-ons for our memories reflecting, as Whitney Houston crooned in her hit song promoting the 1988 Summer Olympics, “one moment in time, when I’m more than I thought I could be”.

 

No matter if relayed in blogs, social media posts, or more traditional words and images, sports promotion yields win-win results for promoters and audiences reached. For every gossipy tabloid piece about athletes caught up in awkward off-court dramas, there are deeper storylines, and excitement reflecting the best of who we are.

 

Case studies show that promoting sports events is a win-win situation, bringing value to readers, PR storytellers and the athletes captured in moments of testing trials, sacrifice, the drive to succeed, and other wider lessons that sports so movingly convey so much of time.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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blog 099 pr digital bangkok thailand

The only constant is change

Today’s hi-tech marketing world brings deep, renewed meaning to this timeless expression.

 

Innovation and its nemesis, disruption, have found dramatic new ways to change so much of our increasingly IT-infused world. This is a symbiotic dance of new systems with the new realties that can rapidly render these systems obsolete. This relentless pace of technological change is particularly acute when it comes to the need to make sense of and market these very products and services that may end up having rather short shelf lives. But effectively addressing such challenges is possible with timeless values like integrity, balance, flexibility and the eagerness to learn.

 

Marketers need to stay in constant touch with their inner techie in order to effectively decipher the details of countless products and services regularly coming out and appealingly describe them to consumers, whom themselves are increasingly segmented into smaller subgroups with varying interests and incomes. Creative sorts in PR firms can no longer just outsource the dissemination of the content they create to others.

 

It’s no longer enough for businesses and those who promote their key messages, to simply create the next big thing. Great new products and services, if they are to be effectively dispersed, now more than ever need an adaptive, multifaceted PR team willing to go digital native, and find the right blend of social media posts, effective use of influencers and ability to stay up-to-date on a world awash with chatbots and algorithms.

 

The more the way products are made and marketed, the more these new systems themselves are also likely to end up evolving. And yet there’s never a replacement for an intrinsically human attachment to a good story – and the ability to tell one.

 

Staying state-of-the-art is essential. So is spinning an epic tale like a storyteller enthralling an audience gathered around a campfire.

 

A blog like this that begins with a truism can end with another when it comes to the need to the essence of grabbing and sustaining attention: the more things change, the more they stay the same.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

Read More