by tapissiear | Jan 31, 2019 | Agency News, Business, Digital Marketing, Digital PR, Hospitality, Public Relations, Social Media
Good PR and top-tier dining hospitality share many core characteristics, like impeccable tact, a vision of possibilities that others cannot see, stimulating the senses by creating something with truly good taste at optimal price levels, while consistently providing... 
by tapissiear | Jan 30, 2019 | Agency News, Business, Digital Marketing, Digital PR, Public Relations, Social Media
In an age in which many people stay informed at least partly from Facebook posts, the nature of terms like “news”, “advertising” and “content” blur together. The ads and news articles placed on the newsfeeds of users of Facebook – which with over 2.2 billion active... 
by tapissiear | Jan 29, 2019 | Agency News, Business, Digital Marketing, Digital PR, Public Relations, Social Media
In 2018, the actions of three different institutions made clear the differences between responses appropriate and less so when your reputation is under siege. When two dogs on two separate United Airlines flights died, the company accepted responsibility, but... 
by tapissiear | Jan 28, 2019 | Agency News, Business, Digital Marketing, Digital PR, Public Relations, Social Media
“Content is king,” Bill Gates opined in 1996 about how the upcoming impact of the Internet. Indeed, content always has been and always will be. “Content marketing” is based in what storytellers have always done: exchanging information in an effective way so that... 
by tapissiear | Jan 21, 2019 | Agency News, Business, Digital Marketing, Digital PR, Public Relations, Social Media
As always, companies are constantly in search of cheaper, streamlined systems for generating profits and staying ahead of competitors. What’s different today is that this timeless trend is playing out online, where increasingly sophisticated digital marketing...
