by tapissiear | Apr 30, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Sport
After a slow start compared to other marketing fields, sports marketing has taken off, and shows no signs of slowing down. Industry experts cite a variety of factors for the trend, but particularly the relatively sudden appearance of Gen Z’s financial prowess. This... 
by tapissiear | Apr 29, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media
When you’re curious about what chance there is of rain, snow or something even more dramatic falling down on you, it’s good to know weather reports are reasonably reliable. While the forecasts for marketing trends may not yet be as accurate, they are getting better at... 
by tapissiear | Apr 25, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media
Image may not be everything, but videos are often more fun to take a moment to be distracted by than text. Marketing experts know that using video helps websites rank more highly in terms of SEO. The authority of the website matters as well, in addition to various... by tapissiear | Apr 24, 2019 | Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media
Recent research shows that while almost two-thirds of small businesses have social media accounts, just over half of them have a social media marketing strategy. While that may not be as dangerous as buying and driving a car without getting a driver’s license first,... 
by tapissiear | Apr 23, 2019 | Business, Design, Digital Marketing, Digital PR, PR, Public Relations, Social Media
Corporate Social Responsibility (CSR) has been with us for around a quarter century now, but is rooted in philanthropic concepts as old as time, which go to the heart of what society could or should be based on. The tendency to want to be seen as doing good and being...
