VIVALDI PR’s GUIDE TO THE DIGITAL DRIFT TOWARDS 2020
2019 has been a successful year for digital marketing and digital PR. With 2020 right around the corner, it’s about time we look into the future of the industry with ground-breaking tech such as AI(artificial intelligence) rapidly on the rise. As we go into the new decade, we can expect to see a lot of changes in the way things are done. Without further ado, here are five radical changes we foresee for the new year ahead.
Interactive video content:
Not really a new kid on the block, Interactive videos have been around for quite a while now. Unlike linear videos where you only get to play/pause/fast-forward/rewind, with Interactive videos the viewer can now be a part of the video with the use of an array of tools such as clickable areas which perform an action when you click on them, audience specific Q&As and so much more. They are enjoyable and also quite memorable which makes them highly engaging. And the best part is- you can now put a value on how interested people actually are.
Smart speaker advertising:
There’s been an ongoing debate about advertising on smart speakers, but 2019 has witnessed a rise in the number of smart speaker users in the world, now at a staggering 200 million and counting. Now with the advent of ad-supported streaming services on Google and Amazon assistant devices, this form of advertising looks to make a mark come calendar year.
Optimizing for voice search:
Lost track of how many times you’ve said “Ok Google!” or “Hey Siri”? Voice search may not be something new to you and it’s on the rise, of course. Studies have found a meteoric rise over the past 6 months in particular, owing to innovation in technology and also the introduction of new devices that bring your virtual assistant outside just your phone. Optimizing content for various search engines(SEO) is quite a common practice now. However, with the advancement of Voice Search technology, the way of the future might be to optimize content to make it speech-friendly because let’s face it, simplicity is the need of the hour.
Written content heading the chatbot game:
It’s not a secret that content marketing has made a significant economic impact in the past few years(you have read through this far so, case in point). But it’s not very well known that written content in the form of conversational scripts is the primarily lifeline to chatbots. It is safe to say that with the rise of AI-powered chatbots, written content is not dying anytime soon.
It is not a surprise to gradually see Marketing, Public Relations and Event Management moving in very similar directions that they almost seem like the same entity. The future looks bright with PR and Marketing looking to align closer than ever. The bigger question however is whether PR will dominate Marketing or will it turn into a faction under marketing. It certainly is time Integrated PR to step up their game to win this war.
The Human & Digital Communications Agency
Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.