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A look into how social media has reshaped the PR industry

A look into how social media has reshaped the PR industry

by tapissiear | Nov 19, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

It’s hard to ignore social media, especially when its global usership is in billions. Its presence is felt in every industry you can think of, big or small. It has arguably made a huge impact on the communication industry and public relations in particular. The...
An indispensable tool for PR and marketing

An indispensable tool for PR and marketing

by tapissiear | Nov 19, 2019 | Agency News, Business, Digital Marketing, Digital PR, PR, Public Relations, Social Media, Tech

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid...

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