pr digital agency bangkok thailand

It’s 2020 – How to captivate your customers with your PR strategy?

Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and what your goals are. When communication is executed the right way, you can benefit from a seamless experience that translates to better products, more sales and enhanced customer service.

 

In the digital age, we have access to a wider range of resources and tools than ever before which enables PR professionals to take a more proactive approach to communications with the help of various digital tools.

 

Market brand stories

 

Over the last few years, storytelling has been growing into one of the keys to brand communications because marketing messages that tell a story will help form emotional bonds with clients. For PR teams, this means having a good idea of brand values and what is required for brand growth. The human factor is of utmost essence to make a connection in any PR campaign. Vivaldi PR understands that and blends human interactions & digital engagement seamlessly to produce results for brands.

 

Content is king

 

Marketing and PR trends have changed drastically with time but content is one thing that has always been and continues to be one of the most important tools for public relations. The right content has the potential to transform your business. Your content needs to demonstrate your understanding of your sector if you want your customers to respect your business as a professional outlet. Employ the right content to provide value and make sure that it is totally consistent with your brand ideals and PR strategy.

 

Add social media influencers in your strategies

 

Influencer marketing is one of the fastest growing means of PR. They have been the talk of the town over the past couple of years. They bring a lot of value when it comes to creating buzz around products and offers and by using them the right way, you can gain more brand awareness than ever. In 2020, make sure you focus on long-lasting relationships with influencers that suit your brand.

 

Listen to customer voice

 

Customer feedback is something PR teams need to focus on in 2020 because this helps you
get a clearer idea of what you’re doing right (and wrong) and also improve your business processes. A user-friendly, no hassle customer satisfaction survey can help PR teams gain valuable insight which can be used to make crucial improvements.

 

Public relations is one field of communications that goes through changes quite rapidly. In order to make your PR strategy withstand the test of 2020, you must pay attention to your means of communication. The right blend of customer feedback and content that showcases your brand culture will make it more likely for your strategies to see real success in the 2020s.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Press releases done right – Part 2

Now that we’re up to speed on what a press release really is, let’s dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release – organizations use press releases to communicate all kinds of messages, but let’s take a look at some of the most common press releases in the PR arsenal first.

 

Breaking news

 

This could be news that will boost brand reputation, information for stakeholders or introduce a new initiative to the public. These releases provide journalists with all the required information to help them break a story and keep their organization transparent to the public eye.

 

Product launch

 

Organizations that have worked hard to build and develop their product are always excited to share their efforts. Product launch press releases are quite common in the automobile and tech industry to announce new models and gadgets. These press releases are used across industries for all kinds of products that are new to the market

 

Partnerships & CSR

 

Organizations can boost their CSR by partnering together to create unique offerings and generate buzz that is mutually beneficial for all organizations involved. These partnerships usually employ joint press releases, for which organizations will work together to create a single, comprehensive press release, including branding and information from all parties involved.

 

Similarly, organizations eager to announce a charitable cause or other CSR initiatives will write and distribute press releases that aim to have stories published that will highlight and demonstrate CSR and amass good will.

 

Crisis communications

 

One of the most important aspects of tackling a crisis is to be ahead of the story. A PR professional representing an organization can use the press release as part of a crisis management strategy to make a statement, clarify facts, apologize and also emphasize on the remedial measures taken.

 

A crisis communication release usually follows a statement issued by an executive at the organization to acknowledge and apologize about what went wrong and also assure the public that they are working on it. A press release usually follows this statement to focus on how the company is moving forward.

 

Events

 

Media Relations experts generally send out invitations with basic event details to journalists as heads-up prior to an event. In this case, press releases are used to provide event highlights to journalists who maybe not be able to attend, and to provide a recap and supporting information to those who do.

 

Awards

 

Awards and accolades give organizations an opportunity to flaunt their achievements and share their successes with the world. Organizations will often use press releases to shout out the good news which can help attract talent, customers or simply boost brand perception.

 

There it is, your starter-pack on press releases with some of its most common types to give you a better understanding of the most valuable tool in the PR arsenal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Press releases done right – Part 1

The press release is perhaps the most valuable tool in the industry, having been around for over 100 years. Public relations professionals have been using this tool to provide accurate, first-hand information to the media and public – the method of distribution is probably the only thing that has changed over the years.

 

The definition of a press release is quite broad. But to sum it all up in plain English – a press release is an official statement prepared by an organization which is sent to the media with the to convince them to publish a story based on information on the release.

 

This basic tool has withstood the test of time simply because it allows PR professionals to check a whole lot of boxes using one piece of content:

°Tell the story the way they want to

°Distribute these stories quickly and economically

°Present facts

°Secure media coverage

°And reach a wider audience

Let’s see how it all works.

 

A job well done typically means a press release goes through three stages:

 

  1. Write : The first and possibly the most important stage of a press release because this represents how your news is sent out to the media and eventually to the public.
    °Find the perfect angle that will resonate with people.
    °Make sure your press release is easy to read – do not ambush your readers with tons of technicalities. Try to find a press release template that works for you.
    °Write an attention-grabbing headline with 2 to 5 strong body paragraphs and supporting details.
    °Don’t forget to include contact information.
  2. Distribute : Once a press release is written, the next step is to distribute it. This can be done in different ways.
    °Pitching targeted media : Distribute the press release to targeted journalists along with personalised pitches to encourage them to read and publish your story. This task can be made easier using a media database.
    °Social media and owned media : You can post your press release on your own social media channels and send them out for internal distribution to members within your organisation’s database.
    °Newswire Services : These services distribute press releases to a large and broad spectrum of journalists. Similar to a social media newsfeed, a wire service is a platform where press releases can be posted and found by any journalist looking for a scoop that day.
  3. Post : After the press release is distributed, it is given a permanent place online to allow access to anyone looking for more information in the future. Many organisations have a “Media” or “News” section, where all of these press releases live forever. Companies that don’t have the resources to post to their own website can also post their releases to an external newsroom.

 

Now that we have a good idea about the life of a press release, let’s take a look at the types of press releases on our next blog.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Social media for your business

Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?

 

The answer is no and YES. Facebook is not the best place to share business related content most of the time, Twitter could be a powerful tool if you play your cards right, but LinkedIn is a potential treasure trove for business. This platform exists to connect people and businesses and a well laid-out strategy will generate some high-quality leads, simply because of the professional nature of the platform.

 

LinkedIn as a tool to boost brand image

 

You can use LinkedIn to highlight your thought leadership, keep your followers up-to-speed about the good work you’ve been doing, talk about your company culture and what your employees have been upto and if you have a blog you can feed them directly to your feed. Relevant content should translate to footfall on your website or blog.

 

Your story could be about trends, stats, people, success. LinkedIn’s native video sharing is an effective way to communicate – if you follow a few ground rules on what intrigues people to click and watch a video. A mix of interesting talking points, invigorating visuals and bold, assertive text should do the trick.

 

Some tips to make LinkedIn more productive

 

Share some behind-the-scenes on how you came up with a concept or a product. People are always fascinated by how things are done within an organization. If you have a well-known designer or industry leader, that’s your golden ticket.

 

Talk about your employees and the values they bring to your company. Show-off the hard-work your team puts in during events. You can also showcase new-hires and the hurdles they’ve been through to be a part of your organization. LinkedIn is a great platform to attract the best talent to work in your company.

 

Tease a new product. Product teasers are fascinating, the aura of mystery behind them intrigues people to want to know more about your product and your business.

Native videos on LinkedIn are quite easy to post. But most videos on social media are viewed with the sound turned off. Placing bold, assertive text close to the subject or highlight of the frame is a way to tell your story event with the sound turned off.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

4 ways to boost CSR this year

In 2020, consumers are looking to align with brands or companies that prioritize corporate social responsibility (CSR). It is completely essential for public relations for a company to show care for society – according to various studies, around 90% of the general consumer pool will buy a product because it advocates for an issue they care about whereas 75% will not buy from a brand that supports the contrary to their beliefs.

 

Promote social and environmental activities

 

Donate to organisations to support good causes. You can also organize or sponsor events in honor of a cause. Brands with a huge audience can help educate them on current social issues and ways they can help make a difference.

 

Volunteering

 

Offering volunteering days to employees can serve a two-fold purpose – spreading your brand name among the supporters of a cause and also helps build camaraderie between members of a team.

 

Treat your employees well

 

The current job market is extremely flexible. Employees are constantly on the lookout for a cool working environment. To ensure that your company attracts the best talent and keep them happy, offer attractive perks and make your workspace the place to be.

 

Show care for your environment

 

People are looking to reduce their impact on the environment and some of them expect the brands they support to do the same. Cut down on plastics, try to reduce usage of energy from non-renewable sources or support a good cause. It’s the little things that can make a world of difference to how your consumers perceive your brand.

 

Whether it is about supporting a good cause, caring for the environment, making your employees feel at home or volunteering, it is important to take that step further and make a change that will impact society.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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