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Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?

 

The answer is no and YES. Facebook is not the best place to share business related content most of the time, Twitter could be a powerful tool if you play your cards right, but LinkedIn is a potential treasure trove for business. This platform exists to connect people and businesses and a well laid-out strategy will generate some high-quality leads, simply because of the professional nature of the platform.

 

LinkedIn as a tool to boost brand image

 

You can use LinkedIn to highlight your thought leadership, keep your followers up-to-speed about the good work you’ve been doing, talk about your company culture and what your employees have been upto and if you have a blog you can feed them directly to your feed. Relevant content should translate to footfall on your website or blog.

 

Your story could be about trends, stats, people, success. LinkedIn’s native video sharing is an effective way to communicate – if you follow a few ground rules on what intrigues people to click and watch a video. A mix of interesting talking points, invigorating visuals and bold, assertive text should do the trick.

 

Some tips to make LinkedIn more productive

 

Share some behind-the-scenes on how you came up with a concept or a product. People are always fascinated by how things are done within an organization. If you have a well-known designer or industry leader, that’s your golden ticket.

 

Talk about your employees and the values they bring to your company. Show-off the hard-work your team puts in during events. You can also showcase new-hires and the hurdles they’ve been through to be a part of your organization. LinkedIn is a great platform to attract the best talent to work in your company.

 

Tease a new product. Product teasers are fascinating, the aura of mystery behind them intrigues people to want to know more about your product and your business.

Native videos on LinkedIn are quite easy to post. But most videos on social media are viewed with the sound turned off. Placing bold, assertive text close to the subject or highlight of the frame is a way to tell your story event with the sound turned off.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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