pr digital agency bangkok thailand

What you say and do during COVID-19 will define how people view your company or brand when the crisis passes

We are all, of course, trying to navigate the unchartered waters of the COVID-19 crisis; we are living on a day-by-day news cycle as new information and statistics constantly come to hand. Now is the time for companies and brands to show what they stand for and what they believe in. This is where your values become very public.

 

Those who step up to the challenges we’re all confronted with and offer either a solution or a helping hand will not be forgotten, because consumers can see they are doing something with a purpose and not for a profit.

 

Take Coca-Cola in the Philippines for example, they put commercial advertising for Coca-Cola and all their other brands on hold and committed their advertising space and budgets towards supporting COVID-19 relief and response efforts across the most affected communities in the country. In their statement, Coca-Cola said they will re-channel PhP 150 million to the provision of protective equipment, beverages for health workers, deliver food packs to the most vulnerable families and they are also supporting small retailers affected by the crisis.

 

All business owners and leaders need to reassure their staff, customers, and suppliers throughout this crisis. They need to be present and reach out and ask what they can do for others. Instead of looking for sales, look for ways you can help. This kind of understanding and compassion will be reciprocated once the crisis passes, and it will pass eventually.

 

There’s not one business that is immune to the commercial and personal affects of the COVID-19 crisis, we are all in this together, so the more we all communicate, share information, and work towards ways to help each other the better positioned we will all be when we return to business as usual.

 

If you need some advice, please feel free to call us.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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HOW WORKING REMOTELY CAN BE BUSINESS AS USUAL

The growing concerns surrounding the spread of Covid-19 is forcing business owners to look at alternatives for how they can stay operational yet protect their staff, customers, and suppliers. For many businesses, one option is to initiate a remote working policy and have all employees work from home. But how is that manageable?

 

Some companies embraced remote working many years ago and they have proven it can be done; one prime example is Automattic, the company behind the popular WordPress website and blogging platform. This is a billion-dollar company with around 400 employees and no offices, that’s right, not one office.

 

The technology available to us all today makes remote working easy and productive. Aside from email, we have Skype, Zoom, Slack, Eko, WhatsApp, and more. Even the good old-fashioned conference call is effective.

 

One of the most important factors to making this work is having a project manager or a project management tool. The aforementioned Slack is one such option, as is Thailand’s own Eko, developed by Korawad Chearavanont as an alternative to Slack and other apps.

 

Change is difficult for many, but when circumstances such as those confronting us all right now arise there is a need to embrace change and make it work for your business.

 

Once a company masters the remote working process they can continue to use it to their benefit once the Covid-19 crisis passes. It opens the door to engaging the skills and talents of freelancers and consultants from all corners of the world. This, of course, expands the capabilities of a company.

 

There is another benefit to embracing remote working and that is staff morale. There are times when some staff may need to be at home for personal or family reasons, giving them the option to work from home while still being a productive member of the team gives them a boost and shows them that the company respects their needs.

 

At Vivaldi, we started to explore the potential of remote work in early 2019 and we have not looked back since. If you would like to discuss our experiences with this and how we make it work for us please feel free to get in touch.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand influencer shopping

Influencers online and elsewhere

It’s not just what you buy, but who you buy it from, and how you buy it. And how, of course, how you browse. Case in point this holiday season is the rainbow of excitement being created by palette influencers. These small boxes that open to reveal a multi-colour range of eye shadow is not just about attracting the boys, but are status symbols in their own right. Getting into digital queues to acquire “in” palettes are long and seen as a privilege to get into. Having the right palette will win you friends in many high schools. The accessory well reflects just how far influencers have gone to win over fans and followers.

Now on You Tube

Vloggers Jeffree Star and Shane Dawson are popularly promoting palettes on the world’s biggest video-sharing platform. Other YouTubers are turning to palates to colour up their brand influence and as stepping stones to becoming beauty and fashion icons of the online world. Palletes have become the must-have fashion accessory this holiday season. The steep prices they have, while turning off some, to others only happily help spread the message that you have arrived. What’s more, some fans of superinfluencers are primarily buying pallets to show their loyalty to the YouTube personalities, and not exactly, for the product.

Dog-ear this

The multi-layered, hyper-modernist phenomenon of practically for shopping for shopping’s sake and to supporting not brands but the promoters of brands is counterbalanced by an old-school promotion technique from yester-century: the catalogue. These glossy, colourful magazines featuring smiling models promoting clothes, home accessories and much, much more, despite having plummeted in overall number in recent years, have carved out a distinctive edge among young adults who crave analogue charms like vinyl records as an antidote to e-mail and social-media overload. The surprise factor and tactile experience of the fabulously lo-tech catalogue has many supporters who crave off-the-grid experiences and still have money to burn. In-the-know digital marketers and online retailers – including Amazon – are using them to drive traffic to their websites. Digital natives are relishing the chance to flip pages and stop scrolling – for a short time, at least.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand corona virus crisis management

How businesses can build reputation during this crisis?

 

Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis.

 

The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than later to ensure they can traverse this period in the best possible way and to do this requires a well-defined leadership position and clear and concise communication with staff, stakeholders, and customers.

 

Unexpected events such as these can catch businesses off guard; they can also have a major impact on sales, revenue, and a brand’s reputation if the situation were to be mismanaged.

 

The importance of having protocols in place, both in-house and out-of-house, for prevention and protection cannot be underestimated at this time. These actions are seen and noted by everyone and as such will be remembered once the crisis has passed.

 

So business leaders need to develop a plan and implement it sooner rather than later. It’s key that staff understand the measures being put in place to protect their safety, the same applies to any customers that interact with your staff and also your suppliers. In a world where fake and misleading news is widespread, the onus falls on companies and organizations to put forward reliable and fact-based information.

 

But to ensure this information remains current it needs to be continually updated as new details come to hand from resources such as the World Health Organization, Ministry of Health, and credible and trusted media only.

 

Working closely with your chosen PR and communications partner is an important factor to ensure your messages are as clear and effective as possible. They can also help with internal training to better help the management team respond to both internal and external questions about your preparation, plans, and management of the effects of Covid-19.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

ROI that keeps on giving

A new survey of 9,000 people in the United States shows that consumers are willing to support companies that support the causes important to them. Just over half of respondents said that they had actively supported a cause of importance of them over the last half a year. Almost 70 per cent among this group reported being altruistically active on more than one front, and were engaged in activities such as making monetary donations, signing petitions and participating in protests.

 

Build a better planet

 

Americans of all ages expressed willingness to stand up for what they thought was important. Issues supported varied, with the topics of stopping global warming and strengthening anti-firearms legislation being particularly popular. Other matters of concern included boosting animal rights, and protecting and promoting opportunities related to women and children, plus expanding access to educational opportunities throughout society. Survey takers reported significant interest in willingness to support and buy from companies perceived as being in synch with their own values.

 

Towards egalitarianism, maybe

 

The onus is on companies to evidence their engagement in helping build a fairer society. Although 180 firms in the US recently signed an agreement to enacting economic policy that would support all people in the country, over half of respondents said that they doubted that companies would actually deliver on this promise. If and when companies took a position contrary to their own, almost 75 per cent of American consumers said they could overlook this and still buy their products and services. However, around half of respondents said they would need a good reason from a company’s leadership explaining their position.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

A world even more online

E-commerce will continue its rise in 2020, making buying things easier than ever. AI will seep into more facets of everyday life, helping automate previously complicated problems related to Internet usage. Cloud services and storage networks will become more standard as well. Websites will be easier to create as coding requirements decline. Overall, 2020 looks to be a year full of opportunities for anyone involved in shopping online, from sellers and buyers to digital marketers. However, industry watchdogs are concerned that more privacy protection will be needed.

 

Make life simple

 

Two years from now, over 60 per cent of Thailand’s economy is expected to be digital. Getting all kinds of products and services, from groceries and taxis, to airline tickets and meals delivered to your home, will be increasingly simple and efficient. Moreover, Thailand will focus on fully developing 5G network services. Sectors linked to healthcare and transport in particular are expected to be made more efficient to benefit society, according to the Digital Economy and Society Ministry. The resulting opportunities for e-marketers is unprecedented.

 

Security concerns

 

A new survey of stakeholders in data security indicates that almost three-quarters of companies have in place processes for valuing data. However, less than 40 per cent of these firms report that data usage is consistent, significantly reducing the use of data for generating profits and plotting future investments. The amount of data on consumers is increasing dramatically. However, much better privacy protection is needed and industry experts are calling for clearer guidelines and stricter enforcement in order to build public trust.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Big or small, you still need good PR

A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is not going to be able to go big in this dog-eat-dog world and that is why public image is of utmost importance for growing businesses.

 

Here are a few reasons why public relations is something even small businesses should consider employing:

 

Don’t just get your brand out there

 

If everyone is talking about your brand, chances are it’s going to be buzzing all over social media as well. A PR firm can help improve the way your brand is seen, and ensure that it is being seen in the best light possible, as widely as possible. Managing your brand image will ensure that your brand is not dependent on viral marketing campaigns or other initiatives. You can enjoy a long-lasting increase in brand image.

 

Solidify your reputation

 

Every business will benefit from having a solid rep, no matter what line of work you are in. PR professionals can add massive value by boosting the reputation of businesses of all sizes. So whether you’re an electronic components manufacturer in Pathum Thani, a freelance fitness coach in Chiang Mai or an up-and-coming restaurant in Bangkok, you can reap the benefits of having PR professionals on your side.

 

PR and Marketing go hand-in-hand

 

A PR firm can take some pressure off your marketing team, giving them more room to work. Splitting your budget between a marketing department and a PR department can help enhance your results.

 

Word-of-mouth is everything in today’s world, but creating artificial word-of-mouth is a gigantic task – not to mention the risk of getting caught. A PR firm specializes in spreading organic, or at least seemingly organic, word-of-mouth for your business.

 

Value for money

 

Public relations can seem very expensive, but in reality, it is actually good value for small businesses. A PR firm will work towards improving your brand reputation – something that is definitely part of your marketing goals. A good PR firm will be able to achieve more than conventional marketing with less effort – and not to mention, the work of a PR team is ongoing and will provide long-lasting benefits.

 

Businesses of all sizes and industries can benefit from good PR – there isn’t a business out there that does not want a good reputation. Employing a PR firm will enable growth and develop your branding. A good public relations team can ensure that your business is communicating the right messages at all times.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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