How businesses can build reputation during this crisis?
Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis.
The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than later to ensure they can traverse this period in the best possible way and to do this requires a well-defined leadership position and clear and concise communication with staff, stakeholders, and customers.
Unexpected events such as these can catch businesses off guard; they can also have a major impact on sales, revenue, and a brand’s reputation if the situation were to be mismanaged.
The importance of having protocols in place, both in-house and out-of-house, for prevention and protection cannot be underestimated at this time. These actions are seen and noted by everyone and as such will be remembered once the crisis has passed.
So business leaders need to develop a plan and implement it sooner rather than later. It’s key that staff understand the measures being put in place to protect their safety, the same applies to any customers that interact with your staff and also your suppliers. In a world where fake and misleading news is widespread, the onus falls on companies and organizations to put forward reliable and fact-based information.
But to ensure this information remains current it needs to be continually updated as new details come to hand from resources such as the World Health Organization, Ministry of Health, and credible and trusted media only.
Working closely with your chosen PR and communications partner is an important factor to ensure your messages are as clear and effective as possible. They can also help with internal training to better help the management team respond to both internal and external questions about your preparation, plans, and management of the effects of Covid-19.
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