Keeping at the forefront of the ever-changing world of social media can be tricky, but these three simple social media hacks can help give you the edge over your competitors and drive likes, shares and, ultimately, more business your way.
Carousel ads: Facebook
Want to get more bang for your buck when it comes to Facebook ads? The latest new feature is its new ‘carousel’ ad feature. This little social media hack lets you add between three and five images to your advert, which can be rotated and can each lead to a different part of your website.
Hootsuite integration: Instagram
Instagramming for business just got easier, with Hootsuite announcing the platform is now fully integrated onto its social media management site, alongside Facebook, Google +, Twitter, LinkedIn and Foursquare. Believe us; your digital marketing manager is breathing a sigh of relief at this long overdue social media hack.
Unlimited character DMs: Twitter
Twitter may be small fry in Thailand but, for those who do appreciate the microblogging site, it’s worth noting that the 140 character limit on direct messages has been bumped up to 10,000 characters. While public Tweets remain capped, this little implementation makes it easier for companies dealing directly with a customer on a personal matter. It certainly takes the frustration out of dealing with customer service issues. Sometimes bite size messages just aren’t enough.
For more information about Hootsuite and Instagram’s integration, click here for the full story.
Anything that uses the word innovative…
Describing your own work or products as ‘innovative’ signals to editors that they probably aren’t. It’s one of those editorial mood-killers that appears in nearly all press communications, and with repetition comes contempt (or at least apathy). It’s best to find a more interesting or more specific adjective to apply to your offering, if even just to differentiate yourself in terms of communications. There are many other ways to demonstrate your prowess in innovation, but by far the best is to make the most of longstanding and credible relationships with media stakeholders, which is where your PR agency comes in.
And finally, for any operators in the F&B/lifestyle cuisine area, please, please stop using “gastronomic journey that rewards the senses” – it’s so 2011.
