Vivaldi supported an innovative stage production in Asia with big publicity and online outreach through its promotion of Dracula: Blood is Life. The show next moves to Singapore!
Objectives:
To make Dracula: Blood is Life a must-see play and must-attend social occasion for trendy and influential high-end consumers in Bangkok.
To connect the theatre production to a wide audience not currently engaged with the art form, in a way they can understand and appreciate.
To bring VIP, celebrity, ambassadorial and KOL guests to the event and leverage every channel opportunity through extended networks and spheres of influence.
Dracula: Blood is Life was a unique production for Thailand
an international theatre run put together by the industry’s top minds, and featuring a cast of Thai and international celebrities. This frightening, erotic artwork in the form of a dramatic play was something challenging to get across to Thai audiences, and so Vivaldi levered a dual channel approach; that is, massive engagement with traditional media coupled with celebrity, VIP/ambassadorial and KOL engagement for attendance and pre-attendance on-line outreach.
Sexy and thrilling, a must-see high-end production for the “talking classes” of Bangkok
The results were dazzling across the board, totaling 187 stories! (19 Broadcast, 100 Print and 68 Online features). TV showed 19 Broadcast across channels such as Channel 7, MCOT TV, EFM, Thairath TV and Woody Talk. Over THB 133.80 million in PR value from the editorial coverage in Broadcast, Print and Online encompassed 68 influential online editions of Bangkok Post, The Nation, Matichon, Post Today, Siam Dara, OK!, Big Chili, Attitude, Thairath TV, PPTV, FHM, Maxim and many more.
Wow. The production now moves to Singapore (google “Dracula Singapore”), bringing the exciting
concept to new audiences in Asia.
