With disruptive technology, digital marketing and the explosion of content, the evolving world of public relations is promises greater career openings than ever before. If you are considering a move from say journalism or marketing into PR or this is a whole new field, then here are 5 Reasons to Work in PR.
PR is a boom industry
Everybody wants content and the main drivers are the growing needs of digital media from social media platforms to blog content and online PR platforms. In the US, official statistics predict a 6% rise in PR jobs in 2024 compared to 10 years previously.
PR is creative
In PR you can create a narrative and are involved in brand innovation and adding your input into the whole marketing process with clients; using your skills to shape a story for a specific goal.
PR is positive
Press releases and PR in general is often about promoting a special offer, introducing a new product or service or spreading a positive message. It is about targeting great results.
PR is measurably rewarding
Working across many traditional and digital media channels and platforms, you can see the efforts of your hard work in PR clearly and the reach and successes can be measured.
PR is about choice
You can work for a big-brand PR agency, opt for a boutique or niche firm or become part of a start-up or an agency focused on NGOS. A career in PR offers endless possibilities.
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