1. Be the voice:
Focus on publishing articles that have been independently cited for their truth and thought leadership.
2. Stay within your tone:
Communication brands like TEDx are popular because they define their voice and continually serve audiences with the high quality defined with its parameters.
3. Video is key:
Well-produced, informative videos will keep people coming back for more and position you firmly on top of the pile.
4. Keep us posted:
Frequent posting and constant engagement are crucial for both growing audiences and retaining current followers.
5. Quality always:
Somewhat contrary to the above point, it’s sometimes better to focus on fewer high quality posts that just spamming out regularly.
6. Storytelling:
Stories focused on people are some of the most attractive for followers. They can also be used to convey your successes in a certain theatre or industry field.
7. Maximize social media spend:
Nonprofits are always tight on cash. You can still achieve some results for five bucks a day by using extremely targeted Facebook ad parameters.
8. Add a “Donate Now” button:
Facebook lets certain types of nonprofits place a “Donate Now” button on their FB page. There is no reason why you wouldn’t have this, even if results are slow.
9. Set a strategy:
Before committing anything to your feeds, use Excel to draft out calendar months so that one post leads to another, always with the aim of slowly building followers and engagement.
10. Monitor metrics:
Look for the most relevant ways to monitor and record both engagement and how this grows and is responded to over time.
Please speak to us for free advice or to request a project-specific consultation.
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