1. Fast-loading content for smartphones
Google recently revealed that its new algorithm will rank pages partly by website loading speed, so a fluid and delay-free experience is essential for visitors. Simple metrics will show weaknesses here; you will have a proportionately larger number of visitors who access your site and leave immediately. Mobile internet gets faster and faster, but it is still valuable to make every effort in ensuring your site is fast to load up.
2. Online reviews follow-up
It’s very important that you monitor online feedback, and not just for restaurants and hotels on TripAdvisor or Agoda. Twitter is a hotbed for angry consumers to lash out at brands they feel are ambivalent to their needs, so invest time each day in searching for your own brand and keywords. Engage where anything is amiss.
3. Data and privacy protection
Regulators are getting tougher on data security and data protection. Consumers are also more aware of the issue following big data breaches at several large companies in the last few years, including PSN network and a couple of employment search database sites. For too long, digital marketers have taken personal data for granted, enjoying the benefits without securing it properly or thinking too much about privacy. Also don’t forget to publicize your efforts in improving data security, as it can function as an enticing USP.
4. Online chat-bots
As AI continues to improve, the usability and flexibility of chat-bots also gets better. Whilst people would typically prefer to speak to a human operator not a piece of code, they are immediate response and always-on, helping to resolve customer issues quickly; they’ll also continue to get better, as it’s a fairly “aged” technology now.
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