For many businesses, 20% of their client base represents 80% of their turnover. Here’s how to get more accounts like these.
- Understand the audience.
A CRM system, and one that is not necessarily the most expensive but one that works well for the size of your business, is the key to identifying clients and future clients. Many a successful business is built on a strong foundation of exceptional CRM management, and marketing agencies are selling a product in no uncertain terms.
Google Consumer Surveys brings real time results through a publisher network and Google Opinion Rewards systems and reward programs. CRM is an ideal way to manage any market surveys you undertake yourself, and integrate any you have commissioned through a third party.
- Segmentation for best results
CRM identifies high purchase value clients and those who have the potential for upselling and cross-selling scope improvement. CRM should also be used to attach personal reminders to a client record, such as in the case of client birthdays and the birthdays and anniversaries of family members they mention in conversation. This can all be recorded to create a multi-level well of useful relationship marketing data.
You’ll also be able to determine segments or business offering areas that are not currently performing well. This will help in prioritizing and ear-marking marketing spend to go further. A high churn rate could indicate a problem with your service, and is something that demands immediate rectification.
- Target easy wins
Web analytics systems such as Google Analytics allow you to deliver custom messaging to audiences—or remarketing. It is a cost effective way to accelerate spend results, and to get in immediate touch with people who are looking for exactly what you are offering.
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