YouTube Thailand recently revealed that Thai people spend an average of 2.4 hours watching YouTube each day. This represents a massive opportunity for brands and advertisers to leverage the platform and reach consumers directly.
YouTube Thailand, a sub-company and local management arm of the world’s leading video platform, said recently that up to 46 million Thais watch YouTube. People in urban areas (including Bangkok, Chiang Mai, Ayudthaya and Pattaya) average 2.4 hours a day and spend around 70 minutes on visit; those in rural areas spend 2.1 hours a day and 60 minutes per visit.
YouTube can boost views by 350% for advertisers compared with other social media platforms, according to the company in Thailand. Latest research by YouTube and research agency TNS also claims that 62% of YouTube viewers in Thailand access the platform several times a day, and up to 75% of them access daily.
Of totally active YouTube users/account owners, up to 51% of viewers watch rerun TV content, 33% use the service to learn something new, 70% of viewers listen to music on the platform, and 24% search for information about consumer goods and services.
Also according to the study: “One billion YouTube users are active daily globally, and there are 1.5 billion logged-in YouTube users every month, with 400 hours of content uploaded every minute. YouTube has 80 localized languages in 90 countries”.
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