Vivaldi Integrated Public Relations was chosen to support the extension of The MICHELIN Guide’s reach to Phuket and Phang-nga with a new 2019 edition: The MICHELIN Guide Bangkok, Phuket, and Phang-nga 2019, to be released at the end of 2018. It features Thailand’s vibrant food cities with a wealth of accommodation options in one single guidebook. Vivaldi has previously consulted with Michelin Guide to look at ways it may assist with the launch of its inaugural 2018 Thailand Edition. For the forthcoming year, the agency has been responsible for producing messaging design, communications consulting, the preparation of press releases and the management of media events leading up to the new revision. Vivaldi has also supported the launch of Michelin’s Dining Series. Michelin launched the inaugural edition of its much-anticipated curated gastronomic event ‘MICHELIN GUIDE DINING SERIES’, a series of highly exclusive dinners under MICHELIN Guide Bangkok’s “Food Experiences Program”. The first edition, held in March of this year, received superb feedback from VIP guests and demanding Bangkok foodies and was very much oversubscribed, with places being very limited. The launch dinner sets up the remaining three dinners to be much sought-after exclusive culinary events. Michelin’s reach will now successfully grow to encompass more food cities as the guide expands and builds upon its position of authority in the sector with the strong public relations support of Vivaldi.
According to Michael Ellis, International Director in charge of the MICHELIN Guides: “This year, apart from our established presence in Bangkok, The MICHELIN Guide has explored new territories in the South of Thailand in search of the finest restaurants and hotels. Thrilled by the culinary and hospitality scene of Phuket, which offers unique and fascinating characteristics as it consists of a blend of various different cultural influences, MICHELIN inspectors are excited to discover and reveal the best dining and lodging experiences”.
The MICHELIN Guide Bangkok, Phuket, and Phang-nga 2019 will be available in a bilingual edition (Thai and English), in both print and digital versions. To learn more about The MICHELIN Guide, please visit guide.michelin.com/th/bangkok; or follow updates regarding The MICHELIN Guide Bangkok, Phuket, and Phang-nga 2019 on Facebook: facebook.com/MichelinGuideThailand; or enter the hashtag: #MichelinGuideThailand or #MichelinGuideBangkok to find relevant information.
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