Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis. The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than...
A new survey of 9,000 people in the United States shows that consumers are willing to support companies that support the causes important to them. Just over half of respondents said that they had actively supported a cause of importance of them over the last half a...
E-commerce will continue its rise in 2020, making buying things easier than ever. AI will seep into more facets of everyday life, helping automate previously complicated problems related to Internet usage. Cloud services and storage networks will become more standard...
A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is...
Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and...
Now that we’re up to speed on what a press release really is, let's dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release - organizations use press releases to communicate all kinds of messages, but...
The press release is perhaps the most valuable tool in the industry, having been around for over 100 years. Public relations professionals have been using this tool to provide accurate, first-hand information to the media and public - the method of distribution is...
Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see? The answer is no and YES. Facebook is not the best...
In 2020, consumers are looking to align with brands or companies that prioritize corporate social responsibility (CSR). It is completely essential for public relations for a company to show care for society - according to various studies, around 90% of the general...
