blog 029 pr bangkok thailand

How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster?

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blog 027 pr bangkok thailand

PR’s advances civilization the future of digital.

Imagine that you have traveled the same route for years and it has always automatically got you from A to B. In other words, you attained your goal and reached your destination. Of course, you may well have varied some elements of the journey but essentially it has always been a well-trodden route.

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blog 026 pr bangkok thailand

Marketing in 2016 integrated digital strategies.

Marketing professionals concocting digital marketing recipes early enough have time to experiment. Leave it too late and results might be far from impressive. In 2016, traditional marketing ideas are being reinvented with innovative technology to appeal to the tastes of digital appetites. These new trends are changing the future of marketing.

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blog 025 pr bangkok thailand

Facebook likes Thailand.

“Thailand is a country with a vibrant, creative community and the people are entrepreneurial and highly connected – Thailand is one of the most engaged nations on Facebook across the world.”

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blog 024 pr bangkok thailand

A new hope an episode for PR purists.

The PR industry is faced with taking an uncertain road leading to future change. However, whatever the challenges, the same core PR skills of today will still be required and relevant tomorrow.

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blog 023 pr bangkok thailand

What is digital PR?

PR has changed! It isn’t just about media relations and sending out press releases anymore. Digital PR is about combining traditional PR with content marketing, social media and search. When we do this, what happens is we are able to transform static news (such as it was once consumed in printed newspapers) into live conversations, and speaking directly to your target audience online without having to go through only a traditional media channel.

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blog 022 pr bangkok thailand

Why communicators need to embrace PESO.

Marketing campaigns are evolving into holistic strategies with PESO; no longer linear but 3D, 360 degree communications. Digital measurability creates a high-definition focus, with in-house marketing teams and business leaders seeing a clear picture of brand presentation and message delivery.

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blog 021 pr bangkok thailand

Go Digital or Go it Alone!

Virtual business has become the new reality in Thailand; Bangkok-based companies dragging their heels may get left behind in a barren marketing wasteland, miles away from the nearest customer connectivity point. What is vital in 2015 and beyond is that Thailand’s SMEs and big brands alike jump onto rising digital marketing platforms sooner rather than later and properly learn how to leverage them. If not, they run the risk of being stranded, and soon forgotten by market forces.

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blog 013 pr bangkok thailand

5 reasons you should use periscope for business.

Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.

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blog 012 pr bangkok thailand

10 CEO hacks to effective time management.

Looking to utilize your time at work a little more efficiently? These top CEOs have all the life hacks you need to effectively manage your time.

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