The Airbnb platform offers a lot of flexibility to both homeowners and renters. It allows people to make extra income by hosting strangers in their home. From the renter’s point-of-view, it allows them to skip the expensive hotels for the comforts of a home. But...
Hospitality
Influence, or lack thereof
A rude denial was not what superinfluencer Amy Seder thought would be the response she would get receive after one recent request for free accommodation. But that’s exactly what one Italian hotel fed up with requests from influencers sent her. “Blogger infestation....
The art and craft of public relations in a world online
What PR firm should we go with? The same old question is still being asked by business owners today. The fundamentals of the decisions on which they base the answer to these questions are largely the same, but not in all aspects. The nature of how ideas are sold has...
Mistrust of brands soaring
Online shoppers are rather displeased these days with their overall interaction with brands, which are seen as not digging deep enough to win and retain customers. This is the key finding of a new report on Internet-based commerce, which details why firms of all kinds...
In pursuit of wellness
A new report on leisure spending indicates that wellness tourism is growing more quickly than most other sectors in the hospitality industry. For PR professionals, the potential for cashing in is significant, particularly in the Asia-Pacific. More income, more...
The Art of Dining Hospitality Public Relations
Good PR and top-tier dining hospitality share many core characteristics, like impeccable tact, a vision of possibilities that others cannot see, stimulating the senses by creating something with truly good taste at optimal price levels, while consistently providing...