In Public Relations, a crisis is an opportunity to pitch a story to come out stronger at the end of it. Many businesses find themselves in dire economic downturn owing to the COVID-19 pandemic and it is essential to keep your cool and stay proactive. Laying low will...
Coronavirus has brought about numerous temporary changes to the way our routine life works. One of these changes is how important video conferencing has become, in both personal and professional lives. If you’re a PR agency, you have to be very careful about how you...
As a business, you want to give your customers the best products, services and care as possible. This is the same for all kinds of businesses - whether you’re a retail business, a hospitality business or a service based business like a PR agency. Even though you might...
Public Relations is certainly an undeniable driving force behind businesses. PR drives businesses and as PR professionals, it is our job to help customers feel connected to the business and its services. Let’s take a look at why PR drives business. Improve your...
Remote working is not a new concept. Most of us have done it, be it for an occasional household chore or as part of a regular schedule. While the perks of working for home are numerous, you must always be prepared for some unexpected challenges that could arise. Here...
The answer to this question is quite simple. The biggest challenge in working from home for an PR professional is a lack of structure and routine which you are generally accustomed to in an office environment. It’s up to you to create a work environment at home...
We are all, of course, trying to navigate the unchartered waters of the COVID-19 crisis; we are living on a day-by-day news cycle as new information and statistics constantly come to hand. Now is the time for companies and brands to show what they stand for and what...
The growing concerns surrounding the spread of Covid-19 is forcing business owners to look at alternatives for how they can stay operational yet protect their staff, customers, and suppliers. For many businesses, one option is to initiate a remote working policy and...
It’s not just what you buy, but who you buy it from, and how you buy it. And how, of course, how you browse. Case in point this holiday season is the rainbow of excitement being created by palette influencers. These small boxes that open to reveal a multi-colour range...
