Public Relations

Nonprofit organizations: 10 social media tips

Nonprofit organizations: 10 social media tips

1. Be the voice: Focus on publishing articles that have been independently cited for their truth and thought leadership. 2. Stay within your tone: Communication brands like TEDx are popular because they define their voice and continually serve audiences with the high...

KFC nails issues management and turns crisis into opportunity

KFC nails issues management and turns crisis into opportunity

KFC’s chain of outlets recently had a nightmare scenario for a fried chicken joint; they ran out of chicken. It was largely the result of a supplier side supply chain problem, but no doubt negatively amplified by the company’s ‘just in time’ planning mantra; something...

Email marketing is still a go. Just improve it.

Email marketing is still a go. Just improve it.

Email is the driving force of digital marketing campaigns. It delivers both essential and possibly useful or interesting information to customers and potential customers across the world from brands they know or brands they don’t. Although definitely the most...

Rolls-Royce Motor Cars 2017: The Year of Bespoke

Rolls-Royce Motor Cars 2017: The Year of Bespoke

The Rolls-Royce Motor Cars Bespoke department is an extraordinary collective of designers, engineers and craftspeople, who bring the marque’s discerning and influential patrons’ most ambitious and personal visions to reality.   Today, almost every motor car that...

Going to Extremes with a Winning Agency

Going to Extremes with a Winning Agency

Vivaldi CEO competes in the largest race in Southeast Asia, to finally claim first prize DESPITE its awful past, the infamous River Kwai’s ‘death’ railway built by WWII prisoners is an ideal location for the River Kwai Trophy Adventure Race, the largest race in...

How to select your ideal PR Agency

How to select your ideal PR Agency

The global PR landscape is going through quite an aggressive restructure at the moment, with escalating levels of competition, price wars, and shorter term retainers becoming the norm. However, agencies focused on quality and value still are proving to be important...

5 quick tips for converting regular clients into eager ambassadors

5 quick tips for converting regular clients into eager ambassadors

Word of mouth has always been the cheapest and most reliable way of picking up new customer accounts or client contracts dollar for dollar. Having a loyal brand fan sell on your behalf, simply because they like your service, also provides you with the perfect channel...

Basic PR tips for small startups

Basic PR tips for small startups

When you’re just setting out there with an entrepreneurial idea and limited budgets, you have a lot to handle just getting the project or platform ready, never mind choosing marketing channels or putting together an effective PR strategy. There are a few simple tips...