With disruptive technology, digital marketing and the explosion of content, the evolving world of public relations is promises greater career openings than ever before. If you are considering a move from say journalism or marketing into PR or this is a whole new...
Public Relations may have been given a bad rep in the past as most members of the public only notice it when someone is on TV explaining that their actions are not to blame for something. It’s perceived by many as being something of a dark art. In reality however,...
Even if you’re not currently using a PR company to handle your media engagement and message amplification, your internal marketing team will still be able to leverage positive news items for maximum effect using a few fairly simple approaches. Here’s a quick guide. If...
Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a...
United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications. Public Relations communications,...
Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the groundbreaking movements shaking up the worldwide media industry in 2017. You get what...
“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.” Objectives: To deliver an event that positions ECCO as a top-of-mind shoe brand for young, fashion-minded digital consumers...
Vivaldi Integrated Public Relations recently hosted a press conference for the second edition of the Thailand Yacht Show, which will be held in Phuket in December. Vivaldi handled all communications components for the official launch, with the press conference in...
Vivaldi played the leading role in a multi-channel PR program for the regional launch of the flagship Huawei Mate 8 smartphone. Celebs and social, native advertising and close partnerships with key media, all to power Mate 8 to the top of the SEA league Objectives: To...
