Public Relations

Dracula Blood is Life.

Dracula Blood is Life.

Vivaldi supported an innovative stage production in Asia with big publicity and online outreach through its promotion of Dracula: Blood is Life. The show next moves to Singapore! Objectives: To make Dracula: Blood is Life a must-see play and must-attend social...

PR awards industry recognition for Thailand’s best PR agency.

PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup...

Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

When was the last time you saw an ad in a website footer that linked to something credible and relevant? Or even something that wasn’t complete garbage? Masquerading as “promoted stories” or “around the web,” most web sites that employ these revenue streams are quick...

Facebook is totally relevant for B2B marketing.

Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point...

9 tips for media relations success.

9 tips for media relations success.

How do you get your marketing message not only heard but relayed through publications? How do you capture the attention of busy journalists so that they publish your marketing efforts? How do you improve media relations so that your marketing strategies succeed? The...

How to not mess up newsjacking.

How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster? In reality, the questions are actually closer to: “How do you keep your product or service current via...

Five reasons sponsored ads are good PR.

Five reasons sponsored ads are good PR.

[section_tc][column_tc span='12'][text_tc timing='linear' trigger_pt='0' duration='1000' delay='0'] [nbsp_tc] Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy; so much so that those companies who hold back...

Marketing in 2016 integrated digital strategies.

Marketing in 2016 integrated digital strategies.

Marketing professionals concocting digital marketing recipes early enough have time to experiment. Leave it too late and results might be far from impressive. In 2016, traditional marketing ideas are being reinvented with innovative technology to appeal to the tastes...

A new hope an episode for PR purists.

A new hope an episode for PR purists.

The PR industry is faced with taking an uncertain road leading to future change. However, whatever the challenges, the same core PR skills of today will still be required and relevant tomorrow. PR is ultimately about communication and whilst the means of sending...