Public Relations

The PR – Brand connection

The PR – Brand connection

Every business or brand needs to advertise their product for maximum ROI. Public Relations is an underrated but critical form of marketing that every business needs to have in its arsenal, after-all more publicity is always welcome. An efficient PR plan that does not...

What if you didn’t have to work on Friday?

What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered - “What if...

Are Airbnb’s still safe?

Are Airbnb’s still safe?

The Airbnb platform offers a lot of flexibility to both homeowners and renters. It allows people to make extra income by hosting strangers in their home. From the renter’s point-of-view, it allows them to skip the expensive hotels for the comforts of a home. But...

You’re the one to go to

You’re the one to go to

While companies inevitably have on hand official officials specifically tasked with saying just the right things to the right people on the choicest occasions about the firm’s mission, accomplishments and the rosy road ahead, the greater potential for spreading the...

When AI makes us human

When AI makes us human

The future of employee-to-employee relations will not be dictated by AI, but what has always led the course of human achievement – the way colleagues interact with and get along with each other – a new study reveals. The gist of the report expresses how, armed with...

Looking good online

Looking good online

Nearly nine out of every 10 small businesses check out their online reputation at least once every three months. But a newly published report details how beyond mere quarterly monitoring, more regular and comprehensive check-ups of digital health is essential for...

The social media factor in political propaganda

The social media factor in political propaganda

The need for social media is the only thing growing faster than the number of users on it, but all that you see on there is not necessarily true. It’s no surprise that social media platforms like Twitter and Facebook have become the go-to marketplace for politicians...

The unbelievable breadth of Amazon

The unbelievable breadth of Amazon

Over the last four years, Amazon has nearly tripled its total number of employees to become the second-largest US company, and by this metric is outranked only by Walmart. By another benchmark, things are going swimmingly as well: last year the company’s trailblazing...

PR, intrinsically

PR, intrinsically

A career in public relations often springs from a passion for making connections, and the ability and interest in reaching out and socialising and prioritizing friendships. Although those naturally inclined to marketing may not have been top sportspeople or academic...