Science

The science of retail therapy

What mood we’re in affects a lot of things, from the quality of our work to physiological aspects of all kinds, to numerous factors related to what we buy and how much money we’re willing to part with when caught up in the passion of the moment. Throwing caution to...

Give the people what they want

More than four out of five Internet users have unfollowed a firm. The number one reason for the digital ostracisation, for two-thirds of those who have turned their backs on once favoured firms, is lack of compelling content. The challenge to e-marketers and the...

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