After a slow start compared to other marketing fields, sports marketing has taken off, and shows no signs of slowing down. Industry experts cite a variety of factors for the trend, but particularly the relatively sudden appearance of Gen Z’s financial prowess. This...
“At Vivaldi, we have a special passion for sports,” says the head of Thailand’s top PR agency, CEO Joseph Henry. “Going above and beyond traditional media relations, Vivaldi sports practice has proven able to deliver totally integrated paid, earned, shared and owned,...
Vivaldi CEO competes in the largest race in Southeast Asia, to finally claim first prize DESPITE its awful past, the infamous River Kwai’s ‘death’ railway built by WWII prisoners is an ideal location for the River Kwai Trophy Adventure Race, the largest race in...
