Tech

Big or small, you still need good PR

Big or small, you still need good PR

A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is...

Press releases done right – Part 2

Press releases done right – Part 2

Now that we’re up to speed on what a press release really is, let's dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release - organizations use press releases to communicate all kinds of messages, but...

Press releases done right – Part 1

Press releases done right – Part 1

The press release is perhaps the most valuable tool in the industry, having been around for over 100 years. Public relations professionals have been using this tool to provide accurate, first-hand information to the media and public - the method of distribution is...

Social media for your business

Social media for your business

Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?   The answer is no and YES. Facebook is not the best...

Small is beautiful

Small is beautiful

Good things often come in small dosages. Firms in the know and in need of a fresh PR boost are often getting just what they want from micro-influencers, who generally work for less money, tend to be more passionate about what they do, and are eager to build...

Email is king – but what accounts for its reign?

Email is king – but what accounts for its reign?

Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was...

At home on the road, now more than ever

At home on the road, now more than ever

It’s never been easier to take a trip and still feel the comforts of home. According to a recent study, the market for accommodation worldwide is worth over $630 billion, and is estimated to take a flying leap to nearly $900 before 2026. Supporting conditions for the...

The problem with PR crises today

The problem with PR crises today

Fake news can be just as damaging as legitimately bad news. Crises are crises – even when they don’t really seem like they should be. A new consumer behaviour study states that over half of its respondents reported that they visit social media sites at least six times...