Tech

The Russians are buying online

The Russians are buying online

While Russia’s economic growth only sputtered along in the first half of this year, registering less than 1%, e-commerce in the country shows no signs of stopping. During the same six-month period, online shopping surged by a rate of 26 per cent. Despite sanctions...

The art and craft of email -Part II

The art and craft of email -Part II

As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is...

The art and craft of email –Part I

The art and craft of email –Part I

An average of 280 billion emails are sent every day. That’s quite a lot. And, on balance, quite wasteful: nearly 80 per cent of them are never opened or dispatched to the junk box on sight with the help of algorithms. While social media and other communications...

The spectacular potential of quantum marketing

The spectacular potential of quantum marketing

The future is now (and then, and both and neither of these things, perhaps). The much-anticipated quantum computer has arrived, thanks to – and this should be no surprise really – Google. While traditional computing is based on zeroes and ones, quantum computing turns...

Small businesses making big moves online

Small businesses making big moves online

It’s all about standing out these days. Actually, it always has been, of course, but the rules are changing now more than ever, and even then it can be hard to stay on top of them, not only because they are constantly changing, but it is truly a mystery who is making...

Splurging on me, electronically

Splurging on me, electronically

What do you get when you combine the energies of the world’s largest e-commerce company and the world’s most popular pop star? An additional boost to what is the world’s biggest single-day spending phenomenon, organisers of Alibaba’s Singles’ Day hope. This year the...

Is your business AI-ready?

Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to...

A look into how social media has reshaped the PR industry

A look into how social media has reshaped the PR industry

It’s hard to ignore social media, especially when its global usership is in billions. Its presence is felt in every industry you can think of, big or small. It has arguably made a huge impact on the communication industry and public relations in particular. The...

An indispensable tool for PR and marketing

An indispensable tool for PR and marketing

For those of your familiar with the PESO model - you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for....