THE MUSIC RUN™
Vivaldi PR Finishes Strong in The Music Run™
Combine a winning mix of social, broadcast, print, blogger and KOL publicity coverage, and what do you get? A runaway success with a combined PR value of no less than 84.9 million THB for Thailand’s leading public relations firm.
On the strength of putting on a lucrative event attended by 8,000 runners – a significant boost from the previous year – creating a significant return on investment, and for helping reinforce a trend for themed sports events in Thailand, Vivaldi PR was appointed again in subsequent years.
Targeting specific audiences to come and enjoy a unique day out, Vivaldi PR helped to create an event demonstrably bigger and better than the year before. In the campaign period, Thailand’s leading PR firm started promoting the Music Run™ by AIA with a media blitz featuring interviews for traditional and online media, blogger engagement, identification and promotion of key online influencers to enhance social media reach.
Staying on pace during the actual event, Vivaldi PR provided content to the media from five professional photographers and five videographers, engaged bloggers and sustained interest with social media posts. The professional service concluded with final report summaries, follow-up service for media coverage, post-event scoops, captioned photography, and exciting videos.
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