Charcoal Restaurant


Charcoal Lights Up Bangkok’s Exotic Cuisine Scene

SOHO Hospitality retained Vivaldi PR based on its reputation for producing outstanding results for lifestyle and hospitality brands. Bangkok’s top hospitality PR Agency, Vivaldi PR is the only firm to have been retained by Asia’s 50 Restaurants and currently by Michelin Guide.

Vivaldi PR’s communications brief for SOHO Hospitality included Above 11, Gramercy Park and, Charcoal Tandoor and Mixology, for which Vivaldi PR handled aspects of the pre-launch, launch and post-launch PR planning and brand activation.

Vivaldi PR has worked in close partnership with every top lifestyle and Food and Beverage media in Thailand. The firm organized bespoke personalized interviews and special features for the restaurant’s owner and the executive chef, who makes centuries-old recipes and signature cocktails that come alive in a sophisticated industrial setting in the heart of Bangkok.

Vivaldi PR’s longstanding relationships with Asia’s most respected journalists earned massive media exposure for SOHO Hospitality, with a total 68 significant reviews, interviews and features valued at 27.2 million THB including numerous in-depth full- and half-page coverages published in leading newspapers such as Krungthep ThurakijBK Magazine and the Bangkok Post. Additionally, Vivaldi PR arranged blogger reviews from Thailand and Singapore, helping to establish the restaurant as a must-visit dining destination in a city filled with culinary options. 

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Date: October 31, 2018
Client: Charcoal
Category: Food & Beverage