DeeMoney selected Vivaldi PR to build its brand reputation in anticipation of NEO Bank License
Objectives
- To position DeeMoney and CEO as an influential Fintech opinion leader in Thailand
- To increase brand awareness and trust of market-leading DeeMoney’s USPs, Technology, Safety, and Security
- To build and manage an effective relations strategy with media, bloggers, KOL, and Influential community relations
- To launch new business categories and services
- To launch the brand’s new DeeMoney Neo App
Target Audiences:
- International Business Consumer customers
- International Business to Business customers
- Relevant Government agencies
- Finance, business, tech, consumer media, bloggers, KOL, and Influential community relations
Key Messages
- DeeMoney Unveils its Neobank Transformation Roadmap: DeeMoney to speed up a financial business without borders Jump into the development of the “DeeMoney Neo” app, ready to penetrate the market of MSME customers with the service “DeeBusiness” and become a service provider in the platform.
- Cloudee’s business 2.0 transformation strategy taps into the fast-growing cloud-based SaaS demands of businesses in Thailand and ASEAN.
- Cloudee Business Transformation Taps into Cloud-Based SaaS Demands
- DeeMoney Accelerates Borderless Finance with new cohesive offerings for personal users, business MSME market, institutional banks, and non-bank partners
- ClouDee and Yellow.ai in partnership to deliver elevated value to enterprises through CX and EX automation solutions in Thailand
PR Activities
- Press Conference
- Group Interviews
- One-to-one Interviews
- Press releases
DeeMoney Results:
- Coverage: PR value 42,146,114.50 Million THB from 214 News Clippings
- Clippings generated across media to print, online, and social media
- Media coverage in Financial, Business, Tech-IT, and Fintech
- 100 % of the positive conversation on all channels
