DeeMoney selected Vivaldi PR to build its brand reputation in anticipation of NEO Bank License


  • To position DeeMoney and CEO as an influential Fintech opinion leader in Thailand
  • To increase brand awareness and trust of market-leading DeeMoney’s USPs, Technology, Safety, and Security
  • To build and manage an effective relations strategy   with media, bloggers, KOL, and Influential community  relations
  • To  launch new business categories and services
  • To launch the brand’s new DeeMoney Neo App

Target Audiences:

  • International Business Consumer customers
  • International Business to Business customers
  • Relevant Government agencies
  • Finance, business, tech, consumer  media, bloggers, KOL, and Influential community  relations

Key Messages 

  • DeeMoney Unveils its Neobank Transformation Roadmap: DeeMoney to speed up a financial business without borders Jump into the development of the “DeeMoney Neo” app, ready to penetrate the market of MSME customers with the service “DeeBusiness” and become a service provider in the platform.
  • Cloudee’s business 2.0 transformation strategy taps into the fast-growing cloud-based SaaS demands of businesses in Thailand and ASEAN.
  • Cloudee Business Transformation Taps into Cloud-Based SaaS Demands
  • DeeMoney  Accelerates Borderless Finance with new cohesive offerings for personal users, business MSME market, institutional banks, and non-bank partners  
  • ClouDee and in partnership to deliver elevated value to enterprises through CX and EX automation solutions in Thailand

PR Activities

  • Press Conference
  • Group Interviews
  • One-to-one Interviews
  • Press releases

DeeMoney Results:

  • Coverage: PR value  42,146,114.50 Million THB from 214 News Clippings
  • Clippings generated across media to print, online, and social media
  • Media coverage in Financial, Business, Tech-IT, and Fintech
  • 100 % of the positive conversation on all channels
Date: November 6, 2022
Client: DeeMoney
Category: Fintech & Finance