Setting New Standards For Excellence
When Michelin teamed up with the Tourism Authority of Thailand to bring the world’s most revered restaurant authority, the renowned ‘Michelin Guide’, to Bangkok, the Michelin team reached out to the best Hospitality PR agency in Thailand, Vivaldi PR, to help ensure that the industry’s game-changing dining guide’s arrival to the world’s most-visited city was fully covered.
Working closely with the Michelin Guide Thailand and the Tourism Authority of Thailand teams, Vivaldi PR organizes the press conferences for each annual launch, the most recent of which featured expanded sections on Phuket and Phang Nga. Vivaldi PR is now closely working with Michelin again to ramp up its preparations to announce this year’s Michelin Guide Awards to local and global audiences.
To-date, the results have been outstanding with over 6 million USD in publicity with PR Values generated. Many hundreds of news pieces were featured in Thailand in the likes of Channel 3, Thai Rath, Bangkok Post, and beyond in some of the world’s leading media, including CNN, Bloomberg, the Huffington Post, the Daily Mail, Straits Times and Robb Report.
Vivaldi PR, Thailand’s Hospitality PR Agency, is the only firm to have been retained by both Asia’s 50 Best Restaurants and the global benchmark for dining: ‘Michelin Guide’.
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